Tuesday, 4 August 2015

Group ECDs Walker and De Souza split from Karmarama, top 50 UK marketing and advertising Klout influencers, and O2 on rugby sponsorship

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Brand Republlic
Daily News 4th August
 
Walker and De Souza split from Karmarama Walker and De Souza split from Karmarama
04 August 15, James Swift
Karmarama's group executive creative directors, Sam Walker and Joe De Souza, have left the agency.
 
Top 50 UK marketing and advertising Klout influencers on social media Top 50 UK marketing and advertising Klout influencers on social media
03 August 15, Jonathan Shannon
We asked Klout to run the numbers on social media influencers in the UK's marketing and advertising industry.
 
O2 on rugby sponsorship: if we were in football, we wouldn't be happy O2 on rugby sponsorship: if we were in football, we wouldn't be happy
03 August 15, Shona Ghosh
The Rugby World Cup is kicking off next month, and O2 faces a unique challenge - getting its message out despite being a local rather than tournament sponsor.
 
Breakfast Briefing: Selfridges Christmas shop, Apple, Ronaldo 'doesn't give a f**k about Fifa" Breakfast Briefing
04 August 15, Sara Spary
Today's news includes Selfridges opening its Christmas shop, Ronaldo storming out of a CNN interview about Fifa corruption and Apple testing a voicemail transcription service.
 
How friction in planning creates extraordinary work How friction in planning creates extraordinary work
04 August 15, Mark Hadfield
Bringing radically different people together to generate friction is an essential part of creating extraordinary work for clients, argues the regional planning director at Iris Singapore.
 
Andy Hart parts company with Microsoft after AOL ad sales deal Andy Hart parts company with Microsoft after AOL ad sales deal
03 August 15, Omar Oakes
Andy Hart, the vice president of advertising and online for Microsoft Europe, has left the tech giant following the decision to move its global ad sales to AOL.
 
McCann Central hires Bray Leino's Elsom as group creative director McCann Central hires Bray Leino's Elsom as group creative director
03 August 15, James Swift
Jon Elsom, the former executive creative director at Bray Leino, has joined McCann Central as its group creative director.
 
Havas Media Group UK appoints James Shepherd to head of mobile Havas Media Group UK appoints James Shepherd to head of mobile
03 August 15, Gurjit Degun
Havas Media Group UK has taken on James Shepherd, the head of mobile at Engine's Deep Focus, as it head of mobile.
 
Mars promotes UK head of food to global customer strategy role Mars promotes UK head of food to global customer strategy role
03 August 15, Sara Spary
Mars has promoted Emma Evison, the managing director of its food division, to the newly created role of global customer strategy director.
 
Pilgrim's Choice "choose the right choice" by Karmarama Pilgrim's Choice "choose the right choice" by Karmarama
03 August 15,
Spencer Brown, the comedian who hosts The Sexy Ads Show on Channel 5, fronts a new content campaign for Pilgrim's Choice cheese.
 
Three and LG 'Unboxing' by Wieden & Kennedy London Three and LG 'Unboxing' by Wieden & Kennedy London
03 August 15,
In the UK, Three and LG give the new LG G4 smartphone a "Blair Witch Project" introduction
 
Tanqueray re-works Iggy Azalea's 'Fancy' Tanqueray re-works Iggy Azalea's 'Fancy'
03 August 15, James Swift
Tanqueray asked a band to re-record a 1920s jazz version of Iggy Azalea's Fancy for a campaign airing in Spain.
 
Tesco Lotus's 'Taxi' ad marks Thai Mother's Day with a twist Tesco Lotus's 'Taxi' ad marks Thai Mother's Day with a twist
03 August 15, Adrian Peter Tse
Ad takes an innovative look at motherhood
 
Sea Shepherd 'ultimate death scene' by The Works Sea Shepherd 'ultimate death scene' by The Works
03 August 15, Campaign staff
An Australian actor who has appeared in Chopper and The Inbetweeners 2 mimics the violent death suffered by whales at the hands of hunters in a new online campaign for Sea Shepherd.
 
How news habits are formed, and why they continue to prosper How news habits are formed, and why they continue to prosper
03 August 15, Marie Oldham
Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner.
 
My Media Week: Grant Branfoot My Media Week: Grant Branfoot
03 August 15, Hayley Hayes
A week in the life of the commercial leader of an independent outdoor media company with big ambitions from Grant Branfoot, sales director at Outdoor Plus.
 
Argos, Costa, Google, M&S, Boots and Post Office back government digital drive Argos, Costa, Google, M&S, Boots and Post Office back government digital drive
03 August 15, Sara Spary
A number of leading brands including Argos, Boots, Costa, Google, M&S and the Post Office are supporting a government initiative to help local businesses embrace the 'modern shopper'.
 
How to find inspiration and solve problems by looking to analogous fields How to find inspiration and solve problems by looking to analogous fields
03 August 15, Colin Duff
Next time you're stuck try looking to other industries for inspiration, writes Colin Duff, senior digital innovation manager at Argos.
 
Living wage could leave retailers' profits 'vulnerable' and result in fewer staff Living wage could leave retailers' profits 'vulnerable' and result in fewer staff
03 August 15, Sara Spary
A report by Moody's has warned that George Osborn's hike in the national living wage could leave retailers, and particularly supermarkets, vulnerable and lead to fewer staff on the shop floor.
 
 
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