Wednesday, 7 October 2015

Apple allows use of ad-blocker that prevents ads in apps, John Lewis start-up winner Peeple, and Tesco boss Dave Lewis will improve agency payment terms

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Brand Republlic
Daily News 7th October
 
Apple allows use of ad-blocker that prevents ads in apps

Apple allows use of ad-blocker that prevents ads in apps

07 October 15, Omar Oakes

A new mobile ad-blocker, more powerful than other types of similar software on the market, has been approved on Apple's iTunes app store.

 
John Lewis start-up winner Peeple fights branding confusion with controversial app

John Lewis start-up winner Peeple fights branding confusion with controversial app

07 October 15, Shona Ghosh

Type "Peeple" into Google and you'll come up with a long list of news articles about a controversial people rating app.

 
Tesco boss Dave Lewis: We're sorry for our mistakes and we'll improve agency payment terms

Tesco boss Dave Lewis: We're sorry for our mistakes and we'll improve agency payment terms

06 October 15, Sara Spary

Tesco CEO Dave Lewis said he was "sorry" for past mistakes as he announced that the retail giant will improve its payment terms to agency suppliers from 45 to 14 days.

 
Clairol hair colour ad starring Christina Hendricks banned by ASA

Clairol hair colour ad starring Christina Hendricks banned by ASA

07 October 15, Omar Oakes

A Clairol Nice 'n Easy TV ad featuring Christina Hendricks, the star TV actor of Mad Men, has been banned by the standards watchdog for being misleading.

 
ASA bans Strongbow spoof ad

ASA bans Strongbow spoof ad

07 October 15, Gurjit Degun

An online ad for Strongbow, the Heineken-owned cider, has been banned by the ads standards watchdog for implying that alcohol may be "indispensable or take priority in life".

 
McDonald's serves up TV campaign announcing breakfast all day

McDonald's serves up TV campaign announcing breakfast all day

06 October 15, Adam Olson

Spots by Leo Burnett Chicago show social media's celebration of the move

 
Crabbie's Alcoholic Ginger Beer sponsors TFI Friday

Crabbie's Alcoholic Ginger Beer sponsors TFI Friday

06 October 15, Gurjit Degun

Crabbie's Alcoholic Ginger Beer, the brand owned by Halewood International, is to sponsor the return of TFI Friday on Channel 4 in a seven-figure deal.

 
Post Office sponsors Bauer radio stations for year-long campaign

Post Office sponsors Bauer radio stations for year-long campaign

07 October 15, Omar Oakes

Bauer Media has agreed a year-long partnership with the Post Office which will see three radio station sponsorships as the core of a multi-platform campaign.

 
Breakfast Briefing: Tesco profits collapse, AB InBev's £68bn bid, new Microsoft wearable

Breakfast Briefing: Tesco profits collapse, AB InBev's £68bn bid, new Microsoft wearable

07 October 15, Shona Ghosh

Today, Tesco's profits are down due to turnaround costs, AB InBev has made a third bid for rival SABMiller, and Microsoft has launched a second iteration of its smart bracelet.

 
ZenithOptimedia acquires FirstClick Consulting in Australia

ZenithOptimedia acquires FirstClick Consulting in Australia

06 October 15, Gurjit Degun

ZenithOptimedia, the Publicis Groupe media agency, has acquired FirstClick Consulting, an independent performance marketing agency based in Australia.

 
Mondelez wants to use behavioural science to nudge people to snack 'mindfully'

Mondelez wants to use behavioural science to nudge people to snack 'mindfully'

06 October 15, Sara Spary

Mary Barnard, president for Northern Europe at Mondelez said the company wants to "nudge" people into snacking mindfully rather than "mindless munching".

 
We are data pioneers, claims Just Eat CEO

We are data pioneers, claims Just Eat CEO

06 October 15, Sara Spary

Just Eat is a "pioneering" technology and data company experiencing rapid growth worldwide as data enables it to better pinpoint consumers, CEO David Buttress said.

 
Twitter UK pre-tax profits almost double to £3.3m

Twitter UK pre-tax profits almost double to £3.3m

06 October 15, Maisie McCabe

Twitter UK's revenue reached £58 million and pre-tax profits almost doubled in 2014, according to documents recently filed at Companies House.

 
Unilever: brands that stand for something grow twice as fast

Unilever: brands that stand for something grow twice as fast

06 October 15, Sara Spary

Cut-throat promotions have devalued FMCG brands across Europe but brands that have purpose and "stand for something" can inject value into a business, according to Jan Zijderveld, president Europe Unilever.

 
Paddy Power hires another O2 innovation director

Paddy Power hires another O2 innovation director

06 October 15, Shona Ghosh

Paddy Power has hired former O2 marketer Sarah Davies as its director of marketing innovation.

 
Coca-Cola, Unilever, Tesco and Asda plot collaborative public health initiative

Coca-Cola, Unilever, Tesco and Asda plot collaborative public health initiative

06 October 15, Sara Spary

A 30-strong group of CEOs from the biggest food and drink brands, including Coca-Cola, Sainsbury's, Unilever and Tesco, have pledged to help people live healthier lives through a new three-point programme.

 
Global to launch Capital radio in Liverpool

Global to launch Capital radio in Liverpool

06 October 15, Gurjit Degun

Capital, the radio station owned by Global, is to expand into Liverpool early next year.

 
Watch: Behind McDonald's new YouTube channel

Watch: Behind McDonald's new YouTube channel

06 October 15, Georgina Brazier

Campaign went behind the scenes of McDonald's new youth-focused "Channel Us", interviewing vlogger and internet sensation Oli White.

 
Watch: Judges' verdicts on Ocean digital creative competition

Watch: Judges' verdicts on Ocean digital creative competition

06 October 15, Georgina Brazier

Ahead of the winners' announcement this Thursday, Campaign gets a heads-up from some of the judges. What they looked for, what they found and what they liked.

 
TV is not dead, it's just merging into everyday digital life

TV is not dead, it's just merging into everyday digital life

06 October 15, Phil Nottingham

Video isn't about just eyeballs in primetime any more. It's about creating genuine engagement, says digital agency Zone's video strategist.

 
What effect has England's Rugby World Cup exit had on brands?

What effect has England's Rugby World Cup exit had on brands?

06 October 15, Katie Leach

The Rugby World Cup saw an unwelcome record last weekend. For the first time, a host nation failed to make it out of the group stage of the tournament - a record that sponsors, along with England fans,... read more

 
CASE STUDY: I'm a Great Westerner Experiential Campaign
 
Hong Kong loan campaign breaks up ad traditions

Hong Kong loan campaign breaks up ad traditions

07 October 15, Campaign staff

Ogilvy & Mather helps MoneyHero portray a questionable life choice in a humorous way

 
Persol "vai, paparazzo!" by Publicis 133

Persol "vai, paparazzo!" by Publicis 133

07 October 15,

Wim Wenders directs a lush homage of the Italian cinema of the 1950s for the sunglasses brand Persol.

 
DDB California cooks up new campaign for Bertolli

DDB California cooks up new campaign for Bertolli

06 October 15, Adam Olson

Pasta maker celebrates the joy of preparing food at home

 
The North Face goes on a global trek

The North Face goes on a global trek

06 October 15, Adam Olson

Outdoor company begins worldwide campaign with film

 
Chipotle dishes on other chains' 'scary' ingredients

Chipotle dishes on other chains' 'scary' ingredients

06 October 15, Adam Olson

Short film comments on the preservatives and artificial flavorings used by other fast-food places

 
Freeview "set yourself free" by Leo Burnett

Freeview "set yourself free" by Leo Burnett

06 October 15,

There are shades of Chipotle's Cannes Grand Prix-winning "scarecrow" in Freeview's grand TV campaign, which first aired last week.

 
SSE "pier" by Adam Eve/DDB

SSE "pier" by Adam Eve/DDB

06 October 15,

Maya, the CGI orangutan, returns for the second leg of SSE's "proud to make a difference" campaign.

 


How many boots is a rugby player's Twitter following worth?

Presented by ADOBE
Although the Rugby World Cup 2015 is generating some big numbers , the players themselves have yet to cultivate the sort of social-media presence seen in other sports.


 
 
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