Clairol ad with Christina Hendricks banned, Why TV is not dead, Apple approves new ad-blocker

view in web browser add to safe senders list October 07, 2015 Campaign Daily Fix

Latest news Clairol hair colour ad starring Christina Hendricks banned by ASA Omar Oakes A Clairol Nice 'n Easy TV ad featuring Christina Hendricks, the star TV actor of Mad Men, has been banned by the standards watchdog for being misleading. TV is not dead, it's just merging into everyday digital life Phil Nottingham Video isn't about just eyeballs in primetime any more. It's about creating genuine engagement, says digital agency Zone's video strategist. Apple allows use of ad-blocker that prevents ads in apps Omar Oakes A new mobile ad-blocker, more powerful than other types of similar software on the market, has been approved on Apple's iTunes app store. How Instagram taught digital marketers the value of design Andy Spry Five years after launching, Instagram helps brands evoke emotions and inspire new thinking. ASA bans Strongbow spoof ad Gurjit Degun An online ad for Strongbow, the Heineken-owned cider, has been banned by the ads standards watchdog for implying that alcohol may be "indispensable or take priority in life". Post Office sponsors Bauer radio stations for year-long campaign Omar Oakes Bauer Media has agreed a year-long partnership with the Post Office which will see three radio station sponsorships as the core of a multi-platform campaign. Crabbie's Alcoholic Ginger Beer sponsors TFI Friday Gurjit Degun Crabbie's Alcoholic Ginger Beer, the brand owned by Halewood International, is to sponsor the return of TFI Friday on Channel 4 in a seven-figure deal. ZenithOptimedia acquires FirstClick Consulting in Australia Gurjit Degun ZenithOptimedia, the Publicis Groupe media agency, has acquired FirstClick Consulting, an independent performance marketing agency based in Australia. How Samsung turned queue-jumping into a game Presented by The IPA To build buzz about its new phone, Samsung Mobile turned queueing into a social game The Work Persol "vai, paparazzo!" by Publicis 133 Wim Wenders directs a lush homage to the Italian cinema of the 50s for the sunglasses brand Persol. Editor's pick Media should harness power of online video Mark Howe YouTube's own upfront shows how it can complement TV and offer creative opportunities for agencies, Mark Howe writes. A view from Dave Trott: Brains beat information Dave Trott In the 50s, one man was so successful at betting on horse-races, he made millions. Also in the news Just One Question: Where is the next big disruption coming from? Campaign staff Attendees at Advertising Week mull over mobile overtaking media spend, Africa and the Pope This content studio wants to brands to meet Vine's rising stars Zanub Saeed Collab's new app will provide data and analytics on the social platform's popular creators How should we feel about ads that read emotions? Todd Wasserman Technology used to monitor reactions to ads could also help optimize messages in real-time. Should human creatives be afraid? Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Digital Designer Upto £50K Ticketmaster, London (Central), London (Greater) See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000