Tuesday, 6 October 2015

Jennifer Aniston has nightmare in Emirates ad, Instagram turns five, Behind McDonald's new YouTube channel

Campaign Daily Fix

Campaign

October 06, 2015

Campaign Daily Fix

Latest news
'No shower and no bar?' Jennifer Aniston has nightmare in first Emirates ad 'No shower and no bar?' Jennifer Aniston has nightmare in first Emirates ad Omar Oakes Jennifer Aniston wakes from a "nightmare" in which she cannot have a shower on an aeroplane, in her first TV ad for Emirates.
Instagram is five today: top UK accounts Instagram is five today: top UK accounts Gurjit Degun Harry Styles, the One Direction band member, has the top Instagram account in the UK.
Watch: Behind McDonald's new YouTube channel Watch: Behind McDonald's new YouTube channel Georgina Brazier Campaign went behind the scenes of McDonald's new youth-focused "Channel Us", interviewing vlogger and internet sensation Oli White.
Twitter UK pre-tax profits almost double to £3.3m Twitter UK pre-tax profits almost double to £3.3m Maisie McCabe Twitter UK's revenue reached £58 million and pre-tax profits almost doubled in 2014, according to documents recently filed at Companies House.
Why the ad industry needs to recognise the power of music Why the ad industry needs to recognise the power of music Simon Kilby Working with music can be complex but done strategically it can reap real reward, says Bauer Media's group commercial director.
Dennis launches new men's health and fitness magazine Coach Dennis launches new men's health and fitness magazine Coach Omar Oakes Dennis Publishing, the publisher of The Week and Men's Fitness, has revealed its new free weekly men's health and fitness magazine will be called Coach.
SSE's orangutan Maya returns for second major campaign SSE's orangutan Maya returns for second major campaign Maisie McCabe SSE has released the next stage of its ad campaign, starring a CGI orangutan Maya to promote the deals it offers its customers.
Global to launch Capital radio in Liverpool Global to launch Capital radio in Liverpool Gurjit Degun Capital, the radio station owned by Global, is to expand into Liverpool early next year.
Antidote picks up Libratone brief Antidote picks up Libratone brief Gurjit Degun Libratone, the home audio company, has appointed Antidote as its global ad agency following a competitive pitch process.
IPA president's rallying cry to adland: time to prove your worth IPA president's rallying cry to adland: time to prove your worth Tom Knox Any gaps between what brands say and what they do are cruelly exposed, says the president of the IPA.
Ogilvy & Mather UK names Fiona Gordon as group transformation director Ogilvy & Mather UK names Fiona Gordon as group transformation director Gurjit Degun Ogilvy & Mather Group UK has taken on Fiona Gordon, the agency's group chairman in Singapore, in the new role of group transformation director.
Denplan picks Brothers and Sisters for creative account Denplan picks Brothers and Sisters for creative account Kate Magee Denplan, the dental payment plan specialist, has appointed Brothers and Sisters to be its creative agency for developing a new TV campaign.



How Samsung turned queue-jumping into a game Presented by The IPA To build buzz about its new phone, Samsung Mobile turned queueing into a social game


The Work
Freeview Freeview "set yourself free" by Leo Burnett There are shades of Chipotle's Grand Prix winning "scarecrow" in Freeview's grand TV campaign, which first aired last week.
SSE SSE "pier" by Adam Eve/DDB Maya, the CGI orangutan, returns for the second leg of SSE's "proud to make a difference" campaign.
Editor's pick
Should the  govt introduce retransmission fees? Should the govt introduce retransmission fees? Gurjit Degun Public-service broadcasters believe they should get a profit share if pay-TV giants carry their channels.
'Gorilla' showed why clients should treat agencies well 'Gorilla' showed why clients should treat agencies well Laurence Green Cadbury's Dairy Milk was behind the public's favourite TV ad of all time, according to research by Marketing. Laurence Green explains what the industry can learn from its success.
Also in the news
Twitter confirms Jack Dorsey's return as chief executive Twitter confirms Jack Dorsey's return as chief executive Omar Oakes Twitter has confirmed that Jack Dorsey, the company's co-founder and co-creator, has been appointed as the social media platform's permanent chief executive.
Emap publisher brand soon to end as Top Right announces restructure Emap publisher brand soon to end as Top Right announces restructure Omar Oakes Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business.
Trinity Mirror's print ad revenue falls 16% in third quarter Trinity Mirror's print ad revenue falls 16% in third quarter Omar Oakes Revenue at Trinity Mirror fell again in the third quarter of the year, the newspaper publisher has reported, albeit less than in the previous quarter.
Karen Blackett named among Marie Claire's top ten inspirational women Karen Blackett named among Marie Claire's top ten inspirational women Omar Oakes Karen Blackett, the chief executive of MediaCom, has been named as one of Marie Claire's ten most inspirational women at its Women At The Top Awards.
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