Media AM - Radiocentre demystifies music's effectiveness in ads; Rufus Leonard picks up Odeon brand identity brief; What brands can learn from the NFL coming to the UK

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02nd October 2015

Radiocentre demystifies music's effectiveness in ads with scientific research Radiocentre, the trade body for commercial radio, has launched a tool for brands and agencies that explores how music can be linked to brands more strategically. Rufus Leonard picks up Odeon brand identity brief Odeon has appointed Rufus Leonard to create a new identity and brand experience for the chain. What brands can learn from the NFL coming to the UK Oh what a few weeks it's been for sports fans in the UK, writes Misha Sher, head of sport in EMEA for MediaCom. How to become hot property: why private equity loves the information business model Good prices are being paid for business publishers owning quality information, and even higher prices are being paid for those that are genuine data companies. Where is your business on the information scale? Ribena's social journey reflects shift from health message to millennials Ribena, arguably the best-known children's drinks brand, has been hitting the headlines in recent months - but for all the wrong reasons. How many boots is a rugby player's Twitter following worth? My Media Week: Sue Todd This week, Sue Todd the chief executive of Magnetic, chinwags the enduring importance of the reader-magazine relationship with Vogue’s inimitable Stephen Quinn. Haymarket Media Group to move to Twickenham Haymarket Media Group is to relocate its UK business to Twickenham, moving 1,000 employees from its Teddington headquarters before the end of the year. My Media Week: Stuart Mays Coffee, chocolate and an unfeasible number of bacon rashers; we join Stuart Mays, director of commercial strategy at Global, as the Radio X launch day beckons. My Media Week: Lawson Muncaster From a charity abseil scaling the Lloyd’s building to celebrating City AM’s tenth anniversary in style, Lawson Muncaster, managing director of City AM is on a high this week. Condé Nast's Bob Sauerberg to become US CEO Bob Sauerberg has been named as the next US chief executive of Conde Nast, the magazine publisher of Vogue, Vanity Fair and GQ. Vice UK appoints Guardian's Rebecca Nicholson as editor-in-chief Vice, the global youth media company, has named the Guardian's live features editor Rebecca Nicholson as its UK editor-in-chief. Latest blogs Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Head of Sales and Business Development for Exciting Music and Lifestyle brand! , LND Recruitment Up to £40,000 + great company perks and uncapped commission, London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Presentation Scheduler , Sky negotiable, Middlesex Data Partnerships Controller , Sky competitive, Isleworth Senior Conference Producer , Lipton Media £25,000-£35,000 + Generous Profit Share, London (Central), London (Greater)

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