Thursday, 1 October 2015

Monk is new Publicis ECD, Honda, Maisie McCabe, Savills, Suntory, Ben Kay, Pearson, David Pattison, Flora

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October 01, 2015

Campaign Daily Fix

Latest news
Monk departs Grey for Publicis ECD role Monk departs Grey for Publicis ECD role Kate Magee Grey's deputy executive creative director replaces Bird, who takes CCO position at Publicis New York.
Honda calls review of global media account Honda calls review of global media account Gurjit Degun Honda has kicked off a review of its global media planning and buying business.
What good is advertising if companies aren't trusted? What good is advertising if companies aren't trusted? Maisie McCabe This time 12 months ago, I was furiously rushing from the Hard Rock Cafe to Nasdaq to try to catch the best of Advertising Week XI (they love a Roman numeral, the Americans) as part of the launch of Campaign US. This year, that task has largely been left to our growing team in New York. All the great coverage is available at Campaignlive.com.
Savills on hunt for creative agency Savills on hunt for creative agency Kate Magee Savills, the high-end estate agent, is looking for a creative agency.
Suntory consolidates €100m Euro media account into Group M Suntory consolidates €100m Euro media account into Group M Gurjit Degun Suntory Beverage & Food has appointed WPP's Group M after a review of its €100 million (£73.77 million) European media planning and buying account.
No 'seismic change' following Lloyds loss, RKCR boss insists No 'seismic change' following Lloyds loss, RKCR boss insists Omar Oakes There will be no "seismic changes" at Rainey Kelly Campbell Roalfe/Y&R following the loss of Lloyds Bank, according to the agency's chief executive, Ben Kay.
David Pattison joins tech company Rezonence David Pattison joins tech company Rezonence Gurjit Degun David Pattison, the co-founder of PHD and former IPA president, is to join Rezonence as its chairman.
FCB Inferno scoops Pearson literacy brief FCB Inferno scoops Pearson literacy brief Kate Magee Pearson, the publisher that recently sold the Financial Times and The Economist, has appointed FCB Inferno to develop an integrated campaign for its Project Literacy initiative.
Razorfish International boss Michael Karg joins Ebiquity Razorfish International boss Michael Karg joins Ebiquity Gurjit Degun Michael Karg, the chief executive at Razorfish International, is to join Ebiquity as its chief executive, succeeding Michael Greenlees.
Harrington exits R/GA for AMV role Harrington exits R/GA for AMV role Michelle Perrett Abbott Mead Vickers BBDO has hired Matthew Harrington from R/GA in the new role of director of brand partnerships.
St Luke's on alert as Sunny loans kicks off creative review St Luke's on alert as Sunny loans kicks off creative review Gurjit Degun Sunny, the short-term-loans company, is on the hunt for an agency to handle its creative business.
DLKW Lowe captures Flora's UK ad business DLKW Lowe captures Flora's UK ad business Omar Oakes Flora, the spreads brand owned by Unilever, has appointed DLKW Lowe to handle its UK advertising amid a global realignment.
RKCR/Y&R picks up Baxters ad account RKCR/Y&R picks up Baxters ad account Baxters, the family-owned soup and condiments brand, has hired Rainey Kelly Campbell Roalfe/Y&R to handle its advertising activity.
Fold7 recruits four creatives following new-business wins Fold7 recruits four creatives following new-business wins Gurjit Degun Fold7 has bolstered its creative department after a series of new-business wins.
Karmarama joins Cancer Research UK ad roster Karmarama joins Cancer Research UK ad roster Kate Magee Cancer Research UK has added Karmarama to its creative agency roster as an integrated specialist. Karmarama, which was appointed without a pitch, will work with CRUK's strategic marketing, fundraising and innovation teams on a number of multichannel briefs.
Facebook's Steve Hatch to join Trinity Mirror board Facebook's Steve Hatch to join Trinity Mirror board Michelle Perrett Steve Hatch, the regional director for the UK and Ireland at Facebook, is joining the board of Trinity Mirror as a non-executive director.
The Work
Waitrose Waitrose "the warmest season" by Adam & Eve/DDB
McDonald's McDonald's "Chicken and fries" by Leo Burnett London
Art Fund Art Fund "never far from art" by 101



All Blacks dominate social media in first week of Rugby World Cup Presented by ADOBE New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle


Also in the news
Twitter expected to name Jack Dorsey as chief executive, say reports Twitter expected to name Jack Dorsey as chief executive, say reports Omar Oakes Twitter is expected to name Jack Dorsey, the company's creator and co-founder, as its new chief executive, according to reports.
Starbucks rolls out pre-ordering smartphone service to the UK Starbucks rolls out pre-ordering smartphone service to the UK Samantha Edwards Starbucks is introducing its Mobile Order & Pay service to more than 150 London stores today, to give customers the chance to skip queues and pre-order drinks and food via their mobile phones.
How many eyeballs saw the online ad? No idea... How many eyeballs saw the online ad? No idea... Staff ...because we can't measure it properly. In a data-driven age of accountability, numbers and scale, it was this industry-wide insight from InSkin Media that provoked lively debate
Paddy Power, Age UK and Atom Bank on why emotional content works Paddy Power, Age UK and Atom Bank on why emotional content works Charlotte Mceleny Content is seen as somewhat of a panacea for brands but there is no size fits all, as Paddy Power, Age UK, Exodus Travel and Atom Bank revealed at Marketing's Digital Exchange today.
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