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| What good is advertising if companies aren't trusted? Maisie McCabe This time 12 months ago, I was furiously rushing from the Hard Rock Cafe to Nasdaq to try to catch the best of Advertising Week XI (they love a Roman numeral, the Americans) as part of the launch of Campaign US. This year, that task has largely been left to our growing team in New York. All the great coverage is available at Campaignlive.com. | |
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| FCB Inferno scoops Pearson literacy brief Kate Magee Pearson, the publisher that recently sold the Financial Times and The Economist, has appointed FCB Inferno to develop an integrated campaign for its Project Literacy initiative. | |
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| Karmarama joins Cancer Research UK ad roster Kate Magee Cancer Research UK has added Karmarama to its creative agency roster as an integrated specialist. Karmarama, which was appointed without a pitch, will work with CRUK's strategic marketing, fundraising and innovation teams on a number of multichannel briefs. | |
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