Cadbury's new Milk Tray Man is firefighter from Liverpool; Boots bows to consumer pressure over 'sexist pricing' of women's toiletries; Gio Compario's comeback ad banned

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Cadbury reveals new Milk Tray Man is firefighter from Liverpool 03 February 16, Gurjit Degun Cadbury, the Mondelez International confectionery brand, has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man.   Boots bows to consumer pressure over 'sexist pricing' of women's toiletries 03 February 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Innocent founder Richard Reed: 'It is crazy how significant packaging is' 03 February 16, Matthew Chapman Innocent co-founder Richard Reed believes the importance of packaging in products can not be underplayed and argues it is often more important than the product itself.   Gio Compario's comeback ad banned over misleading claim 03 February 16, Omar Oakes GoCompare.com's TV ad, which saw the dramatic return of opera singer brand mascot Gio Compario, has been banned over a "misleading" claim.   Seth Godin on capitalism, creative destruction and 'dumb' business culture 03 February 16, Staff Seth Godin has been branded as a maven, a legend of the business world, and the godfather of modern marketing. He spoke to 52 Insights about encouraging failure, the insidious nature of capitalism and... read more   MasterCard CMO on how consumers evolved into 'Omnishoppers' 03 February 16, Raja Rajamannar Deeper customer insight enables retailers to earn consumer loyalty whatever the channel, says Raja Rajamannar, CMO of MasterCard Worldwide.   What can we expect from the EU referendum campaigns? 03 February 16, Benedict Pringle Now that Donald Tusk has published his draft settlement for Britain, it is likely that the EU referendum will take place this year. Benedict Pringle, an account director at Abbott Mead Vickers BBDO and... read more   Can Super Bowl 50 teach marketers a lesson in business success? 03 February 16, Gavin Parkes With the Super Bowl nigh, Gavin Parkes, analytics and data insights lead at creative tech agency Twogether, finds some interesting parallels between US sports' adoption of sabermetrics and the principles... read more   Goodstuff retains media account for P2P lender RateSetter 03 February 16, Gurjit Degun RateSetter, the peer-to-peer lender, has retained Goodstuff Communications as its UK media agency following a competitive pitch process.   Make graduate recruits a priority - or pay dearly 03 February 16, Steve Parker Bright, hungry young team members must be given real responsibilities, or your business risks losing their engagement, loyalty, commitment and value, writes Steve Parker.   Why the sugar debate shows that it's time for a Hippocratic oath for brands 03 February 16, Helen Edwards Marketers who adjust their perspective on brand activities can make decisions that will better serve consumers and society, as well as their business.   When the Super Bowl's on the line, Priceline chooses BBDO 03 February 16, I-Hsien Sherwood Series of spots shows what could happen if you "don't go"   Global benchmarking report: Data-driven marketing and advertising Presented by Brand Republic Insight and MediaMath Our global benchmarking report offers a rich perspective on how data is reshaping the practices of advertising and marketing. With 60% of marketers deeming data as crital to their efforts, how do you compare?                 Director of Development   Up to £90,000 with excellent benefits Teach First, 4 More London Riverside   Business Development Manager – Maidenhead   Competitive/negotiable; dependent on experience N2O Ltd, Maidenhead, Berkshire   Midweight Digital Designer   £40000 per annum Purple Consultancy, London   Digital Senior Account Manager   £35000 - £42000 per annum Purple Consultancy, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)               See all jobs

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