Google overtakes Apple as globe's most valuable firm; Happy #GroundhogDay says brands on Twitter; UK adspend hits third quarter record of £4.6bn

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Google overtakes Apple as globe's most valuable firm thanks to advertising... and more 02 February 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   UK adspend hits third quarter record of £4.6bn 02 February 16, Omar Oakes UK adspend grew 6.8 per cent year on year in the third quarter of 2015 to reach a record £4.64 billion, according to the latest Advertising Association/Warc Expenditure Report.   Consumer confidence hit by paranoia but spending intentions hit record high 02 February 16, Ben Bold UK consumer confidence is being undermined by worries about terrorism and immigration, yet spending confidence is higher than ever, according to Nielsen data.   Amy Schumer and Seth Rogen's US Super Bowl election teaser tees up Bud Light rebrand 02 February 16, Be On Social video expert Be On reviews Bud Light's Super Bowl viral.       02 February 16 #GroundhogDay on Twitter: Pizza Express and Netflix are among the first brands to celebrate It's Groundhog Day in the US. The 2nd February marks the day when throughout Pennsylvania, according to folklore, Groundhogs will forecast whether... read more     Make graduate recruits a priority - or pay dearly 02 February 16, Steve Parker Bright, hungry young team members must be given real responsibilities, or your business risks losing their engagement, loyalty, commitment and value, writes Steve Parker.   Where will tech take you in 2016? 02 February 16, Ben Bold Ben Bold reports on a Brand Republic Session, co-hosted by AOL, designed to help brand marketers keep up with the pace of technological change in the industry   The future of ageing: it's time for marketers to stop being myopic about millennials 02 February 16, Tracey Follows At the start of a new year our minds are focused on all that is 'new'. But what about all that is 'old' and ageing - might we value that more, or less, in the future, asks Tracey Follows.   House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign 01 February 16, Matthew Chapman An emoji-filled House of Fraser Twitter campaign has offended some people and is causing users to question whether the account has been hacked.   Are retail labs really the path to innovation? 02 February 16, Matthew Chapman Can in-house innovation labs at major retailers flourish as a worthwhile investment or will they always be held back by the bureaucracy of big business, asks Matthew Chapman.   Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy 01 February 16, Ben Bold "We drove two giant sets of lips made out of clay to different places," intones a male voiceover. The lips were then subjected to extreme weather conditions to demonstrate the efficacy of Vaseline Lip... read more   Global benchmarking report: Data-driven marketing and advertising Presented by Brand Republic Insight and MediaMath Our global benchmarking report offers a rich perspective on how data is reshaping the practices of advertising and marketing. With 60% of marketers deeming data as crital to their efforts, how do you compare?                 Director of Development   Up to £90,000 with excellent benefits Teach First, 4 More London Riverside   Business Development Manager – Maidenhead   Competitive/negotiable; dependent on experience N2O Ltd, Maidenhead, Berkshire   Midweight Digital Designer   £40000 per annum Purple Consultancy, London   Digital Senior Account Manager   £35000 - £42000 per annum Purple Consultancy, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)               See all jobs

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