Bauer Media has promoted Clare Baker, the marketing director of Absolute Radio, Kerrang, and Planet Rock, to the new role of national radio brands marketing director.
UK adspend grew 6.8 per cent year on year in the third quarter of 2015 to reach a record £4.64 billion, according to the latest Advertising Association/Warc Expenditure Report.
WonderCore Smart, the exercise equipment product, was the most advertised brand on British TV in terms of airtime last week.
10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it? Presented by Adobe and Brand Republic Insight
Facebook is strengthening its position in digital advertising and increasingly competing with Google on every level bar search, says Be Heard Group's Ian Maude.
From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions.
A week in the life of Piers North, strategy director at Trinity Mirror Solutions, where the acquisition of Local World last year has instilled a new sense of energy around regional sales.
It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy.
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