The future of ageing: it's time for marketers to stop being myopic about millennials + Google, Guinness & House of Fraser

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Marketing Daily , 02nd February 2016

The future of ageing: it's time for marketers to stop being myopic about millennials Google overtakes Apple as globe's most valuable firm thanks to advertising... and more Are retail labs really the path to innovation? Advertising is a tax only poor people pay Why marketers need to find their own disruptive altitude Guinness releases first 60-second Instagram video for 'Made of more' campaign Amy Schumer and Seth Rogen's US Super Bowl election teaser tees up Bud Light rebrand House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy Consumer confidence hit by paranoia but spending intentions hit record high Brands must get better at short-form content UK adspend hits third quarter record of £4.6bn Pure TV brilliance from Warburtons: the Thinkboxes Awards for TV ad creativity      Presented by Marketing & Thinkbox JOBS BOARD Senior Account Manager , Live Recruitment£38000 - £44000 per annum + excellent benefits , Manchester Account Director , Live RecruitmentNegotiable , Manchester ACCOUNT MANAGER , Live Recruitment£28000 - £35000 per annum , London DIGITAL ACCOUNT MANAGER , Live Recruitment£20000 - £25000 per annum + bonuses and benefits , Coventry EXHIBITION DESIGNER , Live RecruitmentNegotiable , Warwick

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