UK adspend hits record high, Freeview seeks new agency, The most aired ad on British TV

view in web browser           add to safe senders list February 2, 2016 Campaign Daily Fix

Latest news   UK adspend hits third quarter record of £4.6bn Omar Oakes UK adspend grew 6.8 per cent year on year in the third quarter of 2015 to reach a record £4.64 billion, according to the latest Advertising Association/Warc Expenditure Report.       Freeview puts ad account up for review Kate Magee Freeview and Leo Burnett London are parting ways as the free-to-air TV platform begins a review of its creative account.       WonderCore Smart was most aired ad on British TV last week Omar Oakes WonderCore Smart, the exercise equipment product, was the most advertised brand on British TV in terms of airtime last week.       Google's UK revenue hits $7 billion Omar Oakes Google's UK revenues surged to $7.07 billion (£4.92 billion) last year, its latest financial results show.       Blue Hive names Julian Watt chief creative officer for Ford account Gurjit Degun Blue Hive has appointed Julian Watt as the chief creative officer for the UK and European Ford business.       CP&B London launches shopper arm James Swift Crispin Porter & Bogusky London is opening its own shopper and activation department after integrating Path Worldwide into the agency.       Global to launch Heart extra on DAB radio Gurjit Degun Global is launching a new radio station called Heart extra with a breakfast show from Jamie Theakston and Emma Bunton.       Bots versus brands: Ad-fraud warfare in APAC Gabey Goh Surging online ad spend is providing rich pickings for fraudsters, so how can Asia’s marketers and agencies navigate safe passage through the digital battleground?       An Englishman abroad, trying to enjoy the Super Bowl Andy Bird Publicis New York CCO Andy Bird recently moved to Gotham from London, and he's bloody well doing his best to appreciate our football       Consumer confidence hit by paranoia but spending intentions hit record high Ben Bold UK consumer confidence is being undermined by worries about terrorism and immigration, yet spending confidence is higher than ever, according to Nielsen data.       Bauer Media creates national radio brands marketing director role Omar Oakes Bauer Media has promoted Clare Baker, the marketing director of Absolute Radio, Kerrang, and Planet Rock, to the new role of national radio brands marketing director.   Most read   A view from Dave Trott: Secret drinker Dave Trott My art school was in New York and on a hot night I'd often want a cold can of beer.       Super Bowl 2016 ads: the best so far Brittaney Kiefer Stalwarts such as Budweiser will again make an appearance during the big game, but there will also be new offerings from first-time Super Bowl advertisers like Amazon and Kia.       Sony shifts bulk of global media into MediaCom Omar Oakes Sony has moved the bulk of its global media into MediaCom following a competitive pitch, it is understood.   The Work   V&A Museum of Childhood "The Imaginary Friend Collection" by Abbott Mead Vickers BBDO Abbott Mead Vickers BBDO has orchestrated an exhibit for the Victoria & Albert Museum of Childhood, giving solid form to kids' imaginary friends.   Promoted content Music 2016 In 2016, technology is set to change the face of music in advertising...we’ve brought together a group of contributors who are at the heart of changes sweeping the industry. Also in the news   Guinness releases first 60-second Instagram video for 'Made of more' campaign Shona Ghosh Guinness has unveiled a campaign celebrating John Hammond, the US record producer who defied racial segregation to promote black artists.       Digital political ads offer a direct line into voters' hearts and pockets I-Hsien Sherwood This may be the last presidential race where television is still king     Campaign Jobs     Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End AV/TV Buying Exec - Top Media Agency Dependent on experience - circa25- 30k plus superb and unusual benefits!! MediaMigo Recruitment Limited., London (Central), London (Greater) Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater) SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater)     See all jobs

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