Tuesday, 2 February 2016

Google's UK revenue hits $7bn; Guinness releases first 60-second Instagram video; #GroundhogDay on Twitter

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Brand Republlic
Digital PM brought to you by The Wall 2nd February
 
Google's UK revenue hits $7 billion

Google's UK revenue hits $7 billion

02 February 16, Omar Oakes

Google's UK revenues surged to $7.07 billion (£4.92 billion) last year, its latest financial results show.

 
House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign

House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign

01 February 16, Matthew Chapman

An emoji-filled House of Fraser Twitter campaign has offended some people and is causing users to question whether the account has been hacked.

 
Guinness releases first 60-second Instagram video for 'Made of more' campaign

Guinness releases first 60-second Instagram video for 'Made of more' campaign

02 February 16, Shona Ghosh

Guinness has unveiled a campaign celebrating John Hammond, the US record producer who defied racial segregation to promote black artists.

 
'We're more trusted than before the hack', says TalkTalk boss after losing 100,000 customers

'We're more trusted than before the hack', says TalkTalk boss after losing 100,000 customers

02 February 16, Shona Ghosh

TalkTalk's CEO, Dido Harding, claims trust in the brand has improved since it was hacked last October, to reach greater levels than before the cyber attack.

 
Global to launch Heart extra on DAB radio

Global to launch Heart extra on DAB radio

02 February 16, Gurjit Degun

Global is launching a new radio station called Heart extra with a breakfast show from Jamie Theakston and Emma Bunton.

 
Brands must get better at short-form content

Brands must get better at short-form content

02 February 16, Pippa Glucklich

Short-form content isn't just another industry buzz phrase. It's real, and its popularity among consumers is on the rise, writes Pippa Glucklich, co-CEO of Starcom Mediavest Group.

 
Where will tech take you in 2016?

Where will tech take you in 2016?

02 February 16, Ben Bold

Ben Bold reports on a Brand Republic Session, co-hosted by AOL, designed to help brand marketers keep up with the pace of technological change in the industry

 
Brand Republic Digital Awards extends deadline to 11 February

Brand Republic Digital Awards extends deadline to 11 February

01 February 16, Susan Billinge

The entry deadline has been extended for the Brand Republic Digital Awards. Submit your entry by 11 February 2016 and join the Republic.

 
 
02 February 16
Companies need to do better with personal data

How much data are you comfortable giving to brands? The answer from many of us increasingly seems to be: "Not as much as they want from me". There are two sides to this problem, keeping data secure...

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02 February 16
Augmented Reality: If you're focused on fantasy, you're in the wrong reality

What do you think of when you hear the words Augmented Reality? Perhaps an avid gamer shooting "bad guys" or maybe the high profile examples like wild animals jumping out at shoppers in malls? Read...

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02 February 16
Content is not king – context is

You will often hear marketers say that content is king. I think it is largely said so often because rhetoric dictates that it can't be wrong. But it is. I'm not even sure if content has ever been king...

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02 February 16
The Daily Poke: Paying with style

Contactless payment, once an abstract, hard-to-imagine concept is now part of everyday life. A recent partnership between Topshop and Barclaycard is turning it into a fashionable must-have (stylish...

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02 February 16
#GroundhogDay on Twitter: Pizza Express and Netflix are among the first brands to celebrate

It's Groundhog Day in the US. On the 2 February, throughout Pennsylvania (according to folklore) Groundhogs are able to forecast whether locals can look forward to an early spring or if they’...

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02 February 16
10 predictions for native advertising in 2016

At the end of 2014, we predicted brands would go mobile-first on content creation, content cards would become the de facto design unit, programmatic native distribution would take shape and the headline...

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