The best Super Bowl ads so far, Churchill introduces new mascots, eToro ad shows people with bull horns

view in web browser           add to safe senders list February 1, 2016 Campaign Daily Fix

Latest news   Super Bowl 2016 ads: the best so far Brittaney Kiefer Stalwarts such as Budweiser will again make an appearance during the big game, but there will also be new offerings from first-time Super Bowl advertisers like Amazon and Kia.       Churchill introduces new characters alongside its 20-year-old nodding dog mascot Omar Oakes Churchill, the insurance brand, has introduced two new characters in its latest campaign which seeks to reinforce its 'depend on the dog' brand message.       EToro's first UK ad features amateur traders with giant bull's horns Omar Oakes EToro, the social trading and Forex brokerage company, has launched its first major ad campaign in the UK.       Amazon UK's annual sales hit £6.3 billion Gideon Spanier Amazon's UK sales smashed past the £6 billion mark last year despite tough times in British retailing, accounts show.       ESPN recruits Guardian's Coleman to lead UK ad sales Omar Oakes Sam Coleman, the former head of client sales at Guardian News & Media, has joined ESPN as its advertising sales director in the UK.       Continental Tyres picks The Moment to launch Euro 2016 campaign Omar Oakes Continental Tyres, the German tyre manufacturer, has appointed The Moment as its creative agency ahead of a campaign during the Uefa Euro 2016 football championships.       Batiste awards UK ad account to BMB Omar Oakes Church & Dwight, the US FMCG giant, has appointed BMB as the UK ad agency for its Batiste dry shampoo brand.       Ex-FCB creative head Mark Fiddes joins Epsilon Omar Oakes Mark Fiddes, the former executive creative director at DraftFCB London, has resurfaced at Epsilon, the global data-driven marketing company.       Forever Beta opens Manchester office James Swift Forever Beta has opened an office in Manchester and has hired Steve Brunt, a strategy director at Amaze, to run the shop.       Rwandan woman tells of husband and unborn child's murders in #SheInspiresMe film Matthew Chapman The moving story about a woman who was raped, her unborn baby killed and her husband murdered during the Rwandan genocide is the subject of a powerful film from the charity Women for Women.       Former DLKW Lowe chairman Delaney to join Bray Leino Omar Oakes Greg Delaney, the former chairman and co-founder of DLKW and DLKW Lowe, has joined Bray Leino as a non-executive director.       V&A Museum of Childhood brings imaginary friends like 8ft dinosaur to life Ben Bold A three-eyed girl with a pet cloud and an 8ft dinosaur are just two of the weird and wonderful imaginary friends that have been brought to life for an exhibition at the V&A Museum of Childhood, with the children and their make-believe pals photographed by Rankin for a poster campaign.       Facebook's stellar numbers show it is firing on all cylinders Ian Maude Facebook is strengthening its position in digital advertising and increasingly competing with Google on every level bar search, says Be Heard Group's Ian Maude.       The advertising model is 'dead man walking': Four things we learnt at ABC Interaction Helen Hoddinott What does this year have in store for ad trading? This was the question being debated at the 10th annual ABC Interaction. From fraud and disruption to viewability and measurement, industry leaders share their key learnings from the day.   The Work   Canal+ "the fan" by BETC Paris The latest ad from the French broadcaster Canal+ is strangely affecting for a tale about a man and the football team he loves.       Virgin Media "house party" by Bartle Bogle Hegarty Virgin Media's faster broadband service, Vivid, keeps a house party alive and even helps a young couple get together, in the brand's new TV ad.       British Army "a better you" by Karmarama The British Army is targeting Generation Z (16- to 24-year-olds) with its new TV campaign.   Editor's pick   'Other' - the box no-one should have to tick Nadya Powell A new experiment aims to show how embracing the diverse beliefs and cultures of our country can impact on business solutions, Nadya Powell writes.       Media agnostics, you're committing blasphemy Nick Baughan Nick Baughan takes aim at an emerging trend that is threatening to undermine the influence of media agencies.   Promoted content Music 2016 In 2016, technology is set to change the face of music in advertising...we’ve brought together a group of contributors who are at the heart of changes sweeping the industry. Also in the news   The long game: Which 2015 Super Bowls commercials found an afterlife online? Zanub Saeed The ads that enchanted viewers on game day were not the same ones that continue to rack up views       Is the Super Bowl advertising's version of Renaissance fairs? Jeff Goodby The big game is the party that happens out on the front lawn for everyone to see, says the co-chairman and partner of Goodby, Silverstein & Partners     Campaign Jobs     Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End AV/TV Buying Exec - Top Media Agency Dependent on experience - circa25- 30k plus superb and unusual benefits!! MediaMigo Recruitment Limited., London (Central), London (Greater) Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater) SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater)     See all jobs

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