Latest news | | | | | | Disney UK has launched an integrated marketing and media initiative, Disney Media Plus, which includes plans to debut street parades, in an effort to better unify its brands. | | | | | | | A provisional agreement to split the funding for the rollout of local DAB coverage three ways between the government, commercial radio and the BBC has been reached following high-level discussions that included Jeremy Hunt and Mark Thompson. | | | | | | | MPs have called for regulations to be put in place to control the use of a controversial marketing technique about to be trialled for a new safe sex campaign. | | | | | | | Kellogg has appointed Saatchi & Saatchi S as its sustainability agency across Europe. | | | | | | | Mayor of London Boris Johnson will this morning (1 April) unveil the capital's new "super agency", London & Partners, which combines the bodies Think London, VisitLondon and Study London into one organisation. | | | | | | | Omnicom-owned Manning Gottlieb OMD has won the media planning and buying business for the charity One Foundation. | | | | | | | GyroHSR has appointed Kevin Allen to the new role of international planning director, following a series of global wins for the agency, including FedEx and Heathrow Express. | | | | | | | James Murdoch's switch to a New York-based News Corp role and top level changes at Publicis Worldwide lead BR's round-up of the industry moves in advertising, marketing and media. | | | | | | | Brands are ready with April Fools ads in today's papers, while Mother's Day gift suggestions pepper the press. | | | | | | | TBWA's "Hello Boys" billboard for Wonderbra has been voted the best poster ad ever created, in Campaign's Outdoor Hall of Fame, held in association with the Outdoor Media Centre. | | | | Adland |
| The UK's biggest advertising, media and digital agencies, mapped.
View the map | | | | Intelligence | | | | | | They control the budgets, they prefer numbers to words, and if you're not doing your job properly, they might just pull the plug. Financial directors are the power brokers behind any company's marketing strategies, but what do they really think of th... | | | | | | | Olympic sponsors must have a recovery plan in place in case sensitive ads go viral, writes Sarah Shearman. | | | | | | | Many marketers struggle to work out what social media fans are worth and how they can make them more valuable, write Rob Dreblow of the World Federation of Advertisers and Duncan Southgate of Millward Brown. | | | | | | Latest jobs | | | | | | | |
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