Friday, 1 April 2011

Breaking news from Brand Republic - Disney, DAB, Inception Marketing, Kellogg, BoJo, MG OMD, GyroHSR, Trading Places

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Latest news
Disney rolls out parade for Media Plus launch
Disney rolls out parade for Media Plus launch
by John Reynolds
01 April 2011, 09:10AM
Disney UK has launched an integrated marketing and media initiative, Disney Media Plus, which includes plans to debut street parades, in an effort to better unify its brands.
Radio industry nears deal on DAB funding
Radio industry nears deal on DAB funding
by Maisie McCabe
01 April 2011, 08:55AM
A provisional agreement to split the funding for the rollout of local DAB coverage three ways between the government, commercial radio and the BBC has been reached following high-level discussions that included Jeremy Hunt and Mark Thompson.
MPs look to curb controversial marketing plans
MPs look to curb controversial marketing plans
by Staff
01 April 2011, 08:30AM
MPs have called for regulations to be put in place to control the use of a controversial marketing technique about to be trialled for a new safe sex campaign.
Kellogg hands sustainability account to Saatchi & Saatchi S
Kellogg hands sustainability account to Saatchi & Saatchi S
by Sara Kimberley
01 April 2011, 09:10AM
Kellogg has appointed Saatchi & Saatchi S as its sustainability agency across Europe.
Mayor to launch unified agency for London
Mayor to launch unified agency for London
by Loulla-Mae Eleftheriou-Smith
01 April 2011, 09:30AM
Mayor of London Boris Johnson will this morning (1 April) unveil the capital's new "super agency", London & Partners, which combines the bodies Think London, VisitLondon and Study London into one organisation.
Manning Gottlieb OMD wins One Foundation account
Manning Gottlieb OMD wins One Foundation account
by Katherine Levy
01 April 2011, 09:50AM
Omnicom-owned Manning Gottlieb OMD has won the media planning and buying business for the charity One Foundation.
GyroHSR appoints Kevin Allen as international planning director
GyroHSR appoints Kevin Allen as international planning director
by Sara Kimberley
01 April 2011, 08:55AM
GyroHSR has appointed Kevin Allen to the new role of international planning director, following a series of global wins for the agency, including FedEx and Heathrow Express.
Trading Places: This week's people moves
Trading Places: This week's people moves
by Staff
01 April 2011, 09:28AM
James Murdoch's switch to a New York-based News Corp role and top level changes at Publicis Worldwide lead BR's round-up of the industry moves in advertising, marketing and media.
Paper Round (1 April) - Which clients are advertising in the national press?
Paper Round (1 April) - Which clients are advertising in the national press?
by Sarah Johnson
01 April 2011, 09:36AM
Brands are ready with April Fools ads in today's papers, while Mother's Day gift suggestions pepper the press.
Hello Boys voted greatest poster ever created
Hello Boys voted greatest poster ever created
by Daniel Farey-Jones
31 March 2011, 04:00PM
TBWA's "Hello Boys" billboard for Wonderbra has been voted the best poster ad ever created, in Campaign's Outdoor Hall of Fame, held in association with the Outdoor Media Centre.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
What financial directors make of marketing
What financial directors make of marketing
by Andrew McCormick
31 March 2011, 08:30AM
They control the budgets, they prefer numbers to words, and if you're not doing your job properly, they might just pull the plug. Financial directors are the power brokers behind any company's marketing strategies, but what do they really think of th...
Killing the viral: 6 things to do if your ad leaks out
Killing the viral: 6 things to do if your ad leaks out
by Sarah Shearman
30 March 2011, 05:00AM
Olympic sponsors must have a recovery plan in place in case sensitive ads go viral, writes Sarah Shearman.
The value of a social media fan
The value of a social media fan
by Rob Dreblow and Duncan Southgate
28 March 2011, 08:00AM
Many marketers struggle to work out what social media fans are worth and how they can make them more valuable, write Rob Dreblow of the World Federation of Advertisers and Duncan Southgate of Millward Brown.
Think BR

The future lies with influence

Agencies need to ditch the channel fetish and focus on influence, writes Chris Pearce of Tullo Marshall Warren.

 

Also in the news
Dulux dog returns for 50th anniversary campaign
by Anne Cassidy, 31 March 2011, 08:00AM
Bauer Media and UTV to join Radioplayer next week
by Maisie McCabe, 31 March 2011, 01:40PM
Little Chef appoints Cake to revamp brand
by Matt Cartmell, 31 March 2011, 05:50PM
LBi lands Xperia Sony Ericsson task
by Sara Kimberley, 31 March 2011, 10:50AM
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