Thursday, 1 November 2012

Marketing Daily - The Obama vs Romney marketing face-off: brand lessons from the US election. Plus The Co-operative, Unilever, Comet, and Just Eat

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
The Obama vs Romney marketing face-off: brand lessons from the US election
Gordon MacMillan,
01 November 2012
 

Big Bird won't get a vote when US citizens go to the...
The Obama vs Romney marketing face-off: brand lessons from the US election
 
 
Top five: The most-shared 2012 Presidential election ads
Gordon MacMillan,
01 November 2012
 

Official and funded by Super PACs (political action committees)
Samuel L Jackson: campaigning for President Obama
 
 
Obama vs Romney: The email face-off
Gordon MacMillan,
01 November 2012
 

When it comes to employing state-of-the-art email marketing, the Obama and Romney...
Obama vs Romney: The email face-off
 
 
The marketing of Obama and Romney: it's the data, stupid
Noelle McElhatton,
31 October 2012
 

The vote may be a week off, weather allowing, the electioneering brouhaha...
The marketing of Obama and Romney: it's the data, stupid
 
 
Co-op Food uses Christmas push to launch 'here for you for life'
Matthew Chapman,
01 November 2012
 

The Co-operative Food is introducing a new strapline today to coincide with...
Co-op Food: rolls out Christmas campaign
 
 
Unilever unveils six-month 'live social experiment' to fight food waste
Loulla-Mae Eleftheriou-Smith,
01 November 2012
 

Unilever is launching a novel marketing initiative that will involve families reducing...
Knorr: Unilever brand identified as one that could benefit from company's latest initiative
 
 
Comet poised to file for administration
Matthew Chapman,
01 November 2012
 

Comet is poised to file for administration this morning, putting around 6,000...
Comet: electrical retailer is expected to go into administration
 
 
Just Eat enters ad character in by-election
Daniel Farey-Jones,
01 November 2012
 

Just Eat, the takeaway food ordering service, has entered one of its...
Mr Mozzarella: Just Eat ad character
 
 
EU data proposals should 'go back to the drawing board' say MPs
Sarah Shearman,
01 November 2012
 

A group of MPs is urging the EU to go "back to...
Data protection: MPs and media industry bodies urge EU rethink over proposals
 
 
Champions of Design: Marc Jacobs Daisy
31 October 2012
 

Creative design has been central to the success of the perfume brand...
Champions of Design: Marc Jacobs Daisy
 
 
 
Also in the News
 
Brand of the Year 2012 shortlist
Staff,
24 October 2012
 
Helen Edwards: Starbucks denials can't mask management failures
Helen Edwards,
31 October 2012
 
My secret work weapon: Learn the basics in other languages to break the ice
Peter Gutierrez, managing director, Jose Cuervo International,
31 October 2012
 
 
 
Blogs
 
 
Innovation: is being cool enough for Apple?
Joe Marshall
 

When I talk to friends outside of work about brand innovation, the first company that comes to mind is Apple;...
 
 
Helen Edwards: Starbucks denials can̢۪t mask management failures
Helen Edwards
 

Let’s get beyond the ‘did-they-or-didn’t-they?’ Let’s take Starbucks’ denials at face value, and accept that its failure to pay any...
 
 
The Mis-selling Of President 2.0
Unofficial Partner
 

This time four years ago, Barack Obama was the most popular man in the world, an extraordinary candidate heading into...
 
 
What̢۪s in a font?
Julie Strawson
 

Consumers, often without realising it, will have an association or link to a particular brand and only when that brand...
 
 
Brands take sports marketing to new heights
Nigel Currie
 

Despite all the talk of recession and austerity, one marketing sector in particular has shown no signs of slowing up...
 
 
 
 
 
 
Whitepapers
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
Transforming The Mobile User Experience (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
 
Using portfolio optimization to achieve optimal performance of a search ...
 
 
 
 
Jobs of the Week

Digital Creative Director, 4As advertising agency | Hong Kong, Firebrand , Hong Kong

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Marketing Manager,Financial Services,London,£40k, Blue Skies Marketing Recruitment £30000 to £40000 per annum, London

Marketing Manager, Adderley Featherstone Competitive salary to attract the very best + excellent benefits, Bournemouth, Dorset

FMCG Insight Manager, Jarlett de Grouchy £24000 - £38000 per annum + 10% bonus + £4250 car allowance, City of London

Experienced Digital Account Manager for Digital Agency, Zebra People £30000 - £40000 per annum + great bonus, West London

PMO Manager, Jarlett de Grouchy £50000 per annum + 15% bonus + benefits, City of London

Senior UX Designer, become £50-55k, Central London

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Interface Designer, Propel £45000 - £55000 per annum, London

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