Friday, 2 May 2014

Breaking news from Brand Republic - Morrisons. Future, Norwegian Air, Coke, Trading Places

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Morrisons positions itself as low-priced supermarket with 'love it cheaper' strategy
Morrisons positions itself as low-priced supermarket with 'love it cheaper' strategy
by Loulla-Mae Eleftheriou-Smith
02 May 2014, 09:21AM
Morrison's has today revealed a new positioning that shows the supermarket as a lower-priced retailer as it seeks to take back market share from the likes of Lidl and Aldi.
Redundancies loom as Future prepares global restructure
Redundancies loom as Future prepares global restructure
by Louise Ridley
01 May 2014, 05:31PM
Future, the publisher of Total Film, T3 and Gizmodo, has begun a complete structural overhaul of its global business, paving the way for widespread redundancies.
Norwegian Air hires M&C Saatchi
Norwegian Air hires M&C Saatchi
by Kate Magee
02 May 2014, 09:02AM
Norwegian Air Shuttle has appointed M&C Saatchi as its first global advertising agency, ahead of major expansion plans.
Coke launches socially responsible water brand Ice Dew Chun Yue in China
Coke launches socially responsible water brand Ice Dew Chun Yue in China
by Loulla-Mae Eleftheriou-Smith
02 May 2014, 09:43AM
Coca-Cola has launched a socially responsible water brand in China called Ice Dew Chun Yue, which supports initiatives to give clean drinking water to rural schoolchildren.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
02 May 2014, 08:30AM
Camelot group chief executive Dianne Thompson is to leave the National Lottery operator and Publicis Worldwide appoints Guy Wienyk to lead its UK and Nordics operations, in this week's round-up of people moves in advertising, marketing, media and PR.
Gyro hires Kate Howe as MD
Gyro hires Kate Howe as MD
by Louise Ridley
01 May 2014, 03:37PM
Kate Howe, the former European president of DraftFCB, has been hired by Gyro London to jointly lead the agency as its managing director, replacing Nick Jefferson.
Selfridges launches biggest ever beauty campaign with Google+ partnership
Selfridges launches biggest ever beauty campaign with Google+ partnership
by Maisie McCabe
02 May 2014, 09:52AM
Selfridges has launched its biggest beauty ad campaign, which will include a partnership with Google+.


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