| Advertising on the Internet of Things | | 01 May 2014, 10:03AM |  The Internet of Things (IoT) is the phenomenon of all objects being connected to the internet and it is set to dramatically change the way we live.
IoT promises to revolutionise the ordinary through wearable tech, driverless cars, connected pill bottles which inform patients when they need to take their medication, smart fridges which let you know when you're low on milk, through to British Gas encouraging its customers to save money by connecting their heating to the internet via its Hive product.
| | | | Digital isn't dead, it's iterative | | 01 May 2014, 9:25AM |  It wasn't more than a couple of years ago that I wrote "digital" as we knew it was dead. Dramatic as the title was (and still is), it didn't take away from the cold hard reality that we have labeled so many things in our industry "digital" that the term itself was now meaningless. And "digital" isn't the only one; in fact there are lots of similar terms and catchphrases that have gone the way of pop culture lexicon, having lost their inherent meaning.
| | | | Winner stays: Nike brings out their World Cup 2014 ad | | 01 May 2014, 8:50AM |  With the World Cup nearly upon us, brands are continuing to unleash their insanely epic and expensive campaigns to the world, just in case you haven’t heard that it all kicks off in about 40 days. Last week saw Castrol featuring footie star, Neymar, in their epic video, which continues to snowball out of control with views and shares. However, this week Nike have stepped up and revealed what they've got for the event. And sweet Jesus, it is epic!
| | | | The new face of mobile ads | | 30 April 2014, 12:14PM |  In the past six weeks, three of the most visible companies in the digital world have made similar announcements: Google, Twitter, and Yahoo have disclosed plans for dedicated advertising products for app marketers.
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
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