Media PM - MediaCom, MEC, Channel 5, media independents, Advertising Standards Authority

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01st May 2014

MediaCom snatches £80m eBay EMEA media WPP's MediaCom has been appointed as eBay's lead media planning and buying agency across its £82 million EMEA account, unseating the incumbents including Carat, Fetch and Essence. MEC out to prove that two heads are better than one With new-business billings already flowing following the ascension of Stuart Bowden and Jason Dormieux, MEC has enjoyed early success with its joint leadership model. Louise Ridley reports. Viacom buys Channel 5 for £450 million Viacom has agreed to buy Channel 5 from Northern & Shell for £450 million, four and a half times what the latter bought it for in 2010. Why independence still has value in media land Smart agencies with the confidence to go it alone can prosper in this age of media consolidation, David Benady writes. Introducing supermarkets' new brand ambassadors: cheerful self-checkouts They're so common now that observational comedians make jokes about how observational comedians no longer make jokes about them. 12 rounds with a heavyweight: Chris Smith The Advertising Standards Authority chairman talks to James Swift about the organisation's profile and the government's role in the creative industries. Women's titles capitalise on feminist renaissance Elle's new platform brings female-focused content under one roof as feminism regains popularity, Louise Ridley writes. Do advertising and media get enough kudos from Govt? By appointing someone with no direct experience to the DCMS, does the Govt value the industry, Mark Banham asks. Twitter to roll out mobile bidding system for advertisers in Q2 Twitter is set to launch an integrated bidding system for advertisers and agencies in the UK, as part of its ongoing push to command a bigger share of the growing mobile advertising market. Jamie Oliver partners with Bacardi to launch Drinks Tube Jamie Oliver, the celebrity chef and businessman, has partnered with Bacardi to launch a YouTube channel called Drinks Tube. Twitter's strategic hire is a reminder of the constant evolution in media land This week's column was inspired by Nigel Clarkson, the former outdoor trailblazer now leading the mobile ad space as the commercial director of Weve. James Chandler promoted to lead Mindshare's global mobile activity Mindshare has promoted James Chandler to be the agency's global mobile director. Weve's Nigel Clarkson says: 'Stop, collaborate and listen' Nigel Clarkson, commercial director of Weve, has channelled the oft overlooked genius of Vanilla Ice ahead of next week's industry Media 360 event, telling leaders it is time to "stop, collaborate and listen". Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient Research Executive , Lipton Fleming £24000 - £29000 per annum + benefits, London (Central), London (Greater) Mobile Account/Project Manager with German , ProfileMedia £ 40 - 50,000, London (Central), London (Greater) Delegate Sales Executive/Media Sales Executive , ProfileMedia £ 20 - 22k + comm, London (Central), London (Greater) Sales Manager , PFJ £30000.00 - £38000.00 per annum + Comms + benefits, London (Central), London (Greater) Sales Executive - PistonHeads , Haymarket Media Group £19,000 plus up to 40% commission, Teddington, London (Greater)

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