Marketing Daily - M&S reinvents itself as 'agile, entrepreneurial' brand + Morrisons, Wall's and Royal London

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Marketing Daily Bulletin , 02nd May 2014

M&S reinvents itself as 'agile, entrepreneurial' brand Marketers gear up for a British summer which finally promises to shine on brands Morrisons positions itself as low-priced supermarket with 'love it cheaper' strategy Four ways the internet of things will change marketing teams Tesco social ads promote upcoming 'no frills or gimmicks' current account Coke launches socially responsible water brand Ice Dew Chun Yue in China Phones4U appoints Ben Padley as new marketing boss Consumers happier to share data with open and honest brands, says report Viral review: Oculus Rift scores hit for broadband provider Ume.net Wall's ice cream relaunches brand with 'Goodbye Serious' positioning Royal London takes a quirky historical ride from cheese-hoarding dark ages to today What the internet of things means to me: Anthony Ireson Viacom buys Channel 5 for £450 million Building Partnerships: Why two is better than one JOBS BOARD Head of Partnerships Maternity Cover 9-12 Months Fixed-Term , Sport England£45,650 , London (Central), London (Greater) Senior Partnerships Manager , Sport England£37,336 , London (Central), London (Greater) Brand Manager , Ball & Hoolahan£42,000 + Car/Car Allowance , London (Greater) GLOBAL ACCOUNT DIRECTOR - LOYALTY & Financial Services - Global Agency - £45k-50k , Judi Patton£45k-£50k , London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Senior Account Manager / Account Director - Direct Marketing [Charity] - £38k-£50k , Fill Recruitment Ltd£34k - £38k + benefits , London (Central), London (Greater)

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