Campaign Daily Fix - Selfridges, Norwegian Air, MediaCom, VIP, Kate Howe, R/GA, Dixons

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Selfridges launches biggest ever beauty campaign with Google+ partnership by Maisie McCabe, 02 May 2014, 09:52AM Selfridges has launched its biggest beauty ad campaign, which will include a partnership with Google+. Norwegian Air hires M&C Saatchi by Kate Magee, 02 May 2014, 09:02AM Norwegian Air Shuttle has appointed M&C Saatchi as its first global advertising agency, ahead of major expansion plans. MediaCom snatches £80m eBay EMEA media by Louise Ridley, 01 May 2014, 02:21PM WPP's MediaCom has been appointed as eBay's lead media planning and buying agency across its £82 million EMEA account, unseating the incumbents including Carat, Fetch and Essence. VIP tones down the innuendo for latest TV campaign by James Swift, 02 May 2014, 12:54PM VIP Electronic Cigarettes, whose raunchy ads were banned from airing before 11pm by the Advertising Standards Authority earlier this year, has released a new campaign. Gyro hires Kate Howe as MD by Louise Ridley, 01 May 2014, 03:37PM Kate Howe, the former European president of DraftFCB, has been hired by Gyro London to jointly lead the agency as its managing director, replacing Nick Jefferson. Campaign Viral Chart: Nike 'winner stays' enters in top position by Louise Ridley, 02 May 2014, 11:28AM Nike's "winner stays" ad staring footballers Cristiano Ronaldo, Wayne Rooney and Neymar, is the most-shared branded video this week, as it makes its debut in the Campaign Viral Chart. R/GA London expands into Turkey with new-business director by James Swift, 02 May 2014, 11:11AM R/GA London is expanding into Turkey and has hired a new-business director from one of its largest clients, Turkcell. Watch: AMV BBDO's first ads for Dixons by Louise Ridley, 01 May 2014, 08:08AM Currys & PC World has launched its first ad campaign created by Abbott Mead Vickers BBDO, a World Cup-focused ad campaign featuring men making up pretend reasons to buy a new TV. IPG Mediabrands hires Dean Donaldson to lead innovation by Maisie McCabe, 02 May 2014, 11:37AM IPG Mediabrands has hired Dean Donaldson, the former global head of innovation at the ad tech company DG Mediamind, in the new role of chief innovation officer across its G14 region. Promoted The World's Leading Indpendent Agencies 2014: The Hallway by Simon Lee, Jules Hall, 09 April 2014, 09:52AM We have the opportunity to engage consumers like never before - by telling powerful stories and using them in powerful ways. ________ Also in the news MAA poaches ISBA's Patrick Woods by Maisie McCabe, 02 May 2014, 12:56PM M&C Saatchi Group acquires LMFM by Jeremy Lee, 01 May 2014, 07:30AM Tesco social ads promote upcoming 'no frills or gimmicks' current account by Alex Brownsell, 02 May 2014, 11:00AM Morrisons positions itself as low-priced supermarket with 'love it cheaper' strategy by Loulla-Mae Eleftheriou-Smith, 02 May 2014, 09:21AM Latest Jobs Business Director / Board Account Director £70-90k depending on experience, Dorset Partner Marketing & Demand Generation Manager £40000 - £45000 per annum, Benefits: Benefits , London (Central), London (Greater) Senior Digital Consultant £75-80,000, London (Greater) Campaign Executive £30000 per annum, London (Central), London (Greater) Director of Communications £80k plus benefits, London (Greater) / London (City of), London (Greater) More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.