Media AM - BSkyB, IPG Mediabrands, Route, trading desks, Campaign Viral Chart

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02nd May 2014

BSkyB maintains hold on Premier League BSkyB has announced new records for Sky Sports live Premier League football this season, despite major new competition from BT Sport. IPG Mediabrands hires Dean Donaldson to lead innovation IPG Mediabrands has hired Dean Donaldson, the former global head of innovation at the ad tech company DG Mediamind, in the new role of chief innovation officer across its G14 region. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. Campaign Viral Chart: Nike 'winner stays' enters in top position Nike's "winner stays" ad staring footballers Cristiano Ronaldo, Wayne Rooney and Neymar, is the most-shared branded video this week, as it makes its debut in the Campaign Viral Chart. Twitter's strategic hire is a reminder of the constant evolution in media land This week's column was inspired by Nigel Clarkson, the former outdoor trailblazer now leading the mobile ad space as the commercial director of Weve. Women's titles capitalise on feminist renaissance Elle's new platform brings female-focused content under one roof as feminism regains popularity, Louise Ridley writes. Do advertising and media get enough kudos from Govt? By appointing someone with no direct experience to the DCMS, does the Govt value the industry, Mark Banham asks. 12 rounds with a heavyweight: Chris Smith The Advertising Standards Authority chairman talks to James Swift about the organisation's profile and the government's role in the creative industries. MEC out to prove that two heads are better than one With new-business billings already flowing following the ascension of Stuart Bowden and Jason Dormieux, MEC has enjoyed early success with its joint leadership model. Louise Ridley reports. Why independence still has value in media land Smart agencies with the confidence to go it alone can prosper in this age of media consolidation, David Benady writes. Introducing supermarkets' new brand ambassadors: cheerful self-checkouts They're so common now that observational comedians make jokes about how observational comedians no longer make jokes about them. Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

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