Tuesday, 5 August 2014

Digital AM - Nike social media boss joins Apple, plus Twitter; Havas EHS; Martin Sorrell; DMA

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Nike social media boss Musa Tariq joins Apple
Nike social media boss Musa Tariq joins Apple
by Alex Brownsell
05 August 2014, 09:03AM
Nike's social media guru Musa Tariq has joined Apple as digital marketing director, reuniting with his former Burberry boss, Apple's retail head Angela Ahrendts, at the brand.
Puma Twitter campaign lets users unlock TV ad days before on-air launch
Puma Twitter campaign lets users unlock TV ad days before on-air launch
by Ben Bold
05 August 2014, 11:15AM
Puma has signed up to Twitter's "flock to unlock" ad platform, enabling consumers to access its latest advertising days before official launch, but with content only activated once a sufficient number of users have retweeted.
Kitcatt Nohr's Tracey Barber returns to Havas EHS as CMO
Kitcatt Nohr's Tracey Barber returns to Havas EHS as CMO
by Maisie McCabe
05 August 2014, 11:08AM
Havas EHS has hired Kitcatt Nohr's chief marketing officer, Tracey Barber, as its group chief marketing officer.

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Programmatic opportunity to disrupt the agency landscape
Programmatic opportunity to disrupt the agency landscape
by Martin Kelly
05 August 2014, 09:17AM
The rapid rise and noise around programmatic ad buying is reminiscent of search in the early 2000s. Martin Kelly, chief executive and co-founder, Infectious Media, explains how.
Martin Sorrell joins IAB Engage 2014 line-up
Martin Sorrell joins IAB Engage 2014 line-up
by Staff
05 August 2014, 08:00AM
WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.
DMA addresses consumer privacy concerns with five-step data code of practice
DMA addresses consumer privacy concerns with five-step data code of practice
by Alex Brownsell
04 August 2014, 02:30PM
The Direct Marketing Association (DMA) has revealed a new code of practice in an effort to address customer concerns about data privacy.
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From the blogs

What would Twitter's top tweets mean for brands?
Javier BurĂ³n
05 August 2014, 8:40AM
Tech entrepreneurs and agencies: how do you build a lasting relationship?
Justin Cooke
05 August 2014, 8:37AM
5 digital hijacks of the #CommonwealthGames
Ameet Chandarana
04 August 2014, 11:08AM
Driverless cars are great, but do we really want them?
Lins Karnes
04 August 2014, 9:25AM
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