| 5 digital hijacks of the #CommonwealthGames | | Ameet Chandarana | | 04 August 2014, 11:08AM |  Now that the fun is over for another four years, let’s look back at five of the best digital brand activations of the 2014 Glasgow Commonwealth Games.
SSE – #GoGlasgow SSE created a #GoGlasgow campaign. The energy giant's campaign let fans show support for their chosen team by tweeting using hashtags such as #GoScotland, #GoEngland and #GoWales. The results were ranked and shared on the SSE website and social media channels. Visitors to SSE's experiential hub at the sponsors' village in Glasgow could also take part by taking a selfie in front of a screen displaying their nation's hashtag.
| | | | Driverless cars are great, but do we really want them? | | Lins Karnes | | 04 August 2014, 9:25AM |  Driverless cars: Can we trust them? Will they work here? Do we want them? Last week's announcement that the government is throwing its weight behind piloting driverless automotive technology in the UK has sparked a bit of public debate.
| | | | Could mobile coupons be a secret retail weapon? | | Rachel McHale | | 04 August 2014, 8:02AM |  Traditional couponing is big business in the UK. According to figures from coupon experts Valassis, 257 million coupons worth £850m were redeemed in the first half of last year, and shoppers are currently saving an average of £5.70 a month using them.
| | | | Will driverless cars signal a new opportunity for roadside posters? | | Ben Milne | | 01 August 2014, 10:52AM |  The UK is set to allow driverless cars on the roads of Britain from January 2015. Business secretary Vince Cable said computer-controlled vehicles will be trialled in three cities next year, and the government will be making a £10m fund available for developing the technology in the UK. But what's this mean for the out of home (OOH) industry?
| | | | | | Latest jobs | | | Senior Planner | | Recruiter The Marketing Practice | | Salary Dependent on experience | | Location Oxfordshire / East Hendred, Oxfordshire | | | Global Senior Brand Manager | | Recruiter Ball & Hoolahan | | Salary £53,000 + Car/Car Allowance | | Location South East England / London (Greater) | | | | |  | | Social news from Brand Republic | | | | | | | | | | | | |
No comments:
Post a Comment