| Will driverless cars signal a new opportunity for roadside posters? | | Ben Milne | | 01 August 2014, 10:52AM |  The UK is set to allow driverless cars on the roads of Britain from January 2015. Business secretary Vince Cable said computer-controlled vehicles will be trialled in three cities next year, and the government will be making a £10m fund available for developing the technology in the UK. But what's this mean for the out of home (OOH) industry?
| | | | Is creativity being replaced? | | Nick Reid | | 01 August 2014, 8:50AM |  Much has been made about increasing prominence of technology vendors in the media sphere, with the Wall Street Journal being one among many to suggest that creativity has taken a back seat. This has been an industry-wide debate for some time, with marketers, creatives, agencies and vendors alike coming forward to defend human input within the marketing process.
| | | | Eagles swoop in to aid the digitally disengaged | | Ipsos MediaCT | | 01 August 2014, 8:42AM |  For most of us, going online is such an everyday activity that we barely even notice it. Online and offline worlds are fused such that it's impossible to tell where one ends and the other begins. While it's easy to assume that such connectivity is universal, this is far from the case. 86% of British adults have access to the internet [Q2 Tech Tracker Data 2014] but this leaves a significant minority who do not.
| | | | 4 reasons native advertising is exploiting brands | | Jonathan Rose | | 31 July 2014, 9:39AM |  As content marketing continues to take over the popular marketing psyche, native advertising in particular is fast-becoming the most popular conception of the practice.
Native advertising has been billed as something of a panacea for brands who are seeing diminishing returns from traditional advertising that is blatant, irrelevant and overtly salesy. The promise of native advertising for brands has been the opportunity to access audiences that can be subtly exposed to branded content that has been published 'natively' and are therefore increasingly likely to pay attention. Off the back of this promise, a $44billion industry (source: Custom Content Council) has developed, with publishers, agencies, content creators and technology providers all clamouring to join the goldrush of this new opportunity.
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