| | |  | | | | | | | In a crowded market, will the channel - with its male-focused shows and hit dramas - succeed, Gurjit Degun asks. | | | | | | | | | |  | | | | | | | Adland gets regular flak for lacking sufficient ethnic diversity in its workforce and giving women a raw deal. But Dave Buonaguidi's claim that it is also institutionally homophobic is new to the charge sheet. It is, after all, 17 years since Ogilvy & Mather and Unilever debuted a commercial for Impulse body spray that was the first to feature an overtly gay couple. | | | | | | | | | |  | | | | | | | Some 80 per cent of marketers believe a restructuring of their marketing department is necessary, and a third consider this restructure urgent, according to a report from the Economist Intelligence Unit. | | | | | | | | | |  | | | | | | | The Financial Services Compensation Scheme has retained UM London as its agency for media planning. | | | | | | | | | |  | | | | | | | The rich data now being generated by mobile devices is taking location marketing to a whole new level, Nigel Clarkson says. | | | | | | | | | |  | | | | | | | Campaign has partnered with the IPA to tackle the lack of diversity in the advertising industry. | | | | | | | | | |  | | | | | | | While most of us may have used a service like Shazam, few of us are aware of what is going on behind the scenes. When you Shazam an audio track, the service has to search a huge database in a process very similar to CSI-style fingerprint matching. But, for all its virtues, "fingerprinting" often feels cumbersome with a device that listens to everything, using up precious processing and battery power. | | | | | | | | | |  | | | | | |  | | | | | | | Social network launches marketing push with pitch for first creative and media shops. | | | | | | | | | |  | | | | | | | In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands impact personal well-being really are missing a trick. | | | | | | | | | |  | | | | | | | Lindsey Clay, the chief executive of Thinkbox, presents a TV-themed smorgasbord of facts, figures and fibs | | | | | | | | | |  | | | | | | | Tesco has moved its £90m media planning and buying account to MediaCom, ending its 20-year relationship with Initiative. | | | | | | | | | |  | | | | | | | Dick Costolo, Twitter's chief executive, has admitted to being "disappointed" by weaker than hoped for revenue growth in the first quarter of 2015. | | | | | | | | | |  | | | | | | | Mark Creighton, the chief executive of Mindshare UK, is leaving the agency to become chief operating officer at Dentsu Aegis Network UK and Ireland. | | | | | | | | | | | | | | | | |  | | | | | | | With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from. | | | | | | | | | |  | | | | | | | In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett | | | | | | | | | |  | | | | | | | Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. | | | | | | | | | |  | | | | | | | The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. | | | | | | | | | |  | | | | | | | Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. | | | | | | | | | | | |
