Spotify will target ads to moods; plus, OgilvyOne wins Ikea brief and Starcom hires Adam Hancox

View in web browser | Add to safe senders Daily News 17th April

Spotify will enable brands to target ads based on the 'mood' of music fans 17 April 15, Sara Spary Spotify, the music streaming service, is set to launch playlist targeting service next month that will allow brands access to customer segments based on their music choices. OgilvyOne wins global Ikea brief 17 April 15, James Swift OgilvyOne UK has been appointed by Ikea Systems to work on in-store and online experiences for the brand's stores across the world. Virgin Money continues TV campaign with skateboarding tortoise spot 17 April 15, Sara Spary Virgin Money has rolled out the second TV spot for its 'There's Money and There's Virgin Money' campaign, which this time round features a skateboarding tortoise. Starcom hires Havas' Hancox for programmatic 16 April 15, Omar Oakes Starcom MediaVest Group has appointed Adam Hancox to the role of programmatic associate director. Careers advisor tells young to deal drugs in jobseekers campaign 17 April 15, Maisie McCabe A careers advisor suggests young jobseekers to try dealing drugs in a new film for the youth employment charity Circle. Spike UK beats Sky Living with 89,000 average viewers on launch night 16 April 15, Gurjit Degun Spike UK, the new Viacom channel, launched last night and attracted an average of 89,000 viewers - a 0.67 per cent share of the overall audience. Entertainment meets marketing: Transmedia lessons from James Bond, Kingsman and Rolex 16 April 15, Simon Pont Simon Pont sees the entertainment business successfully learning the language of brands and marketing. Watch: behind Westfield's virtual reality shopping pop-up Future Fashion 16 April 15, Helen Hoddinott Westfield created an immersive pop-up shopping experience in its London sites, designed to show people how virtual reality (VR ) and other technology might start to change the shopping experience. Cadbury enlists real-life spoon player in new spot for Dairy Milk Oat Crunch 16 April 15, Sara Spary Cadbury recruited a real-life spoon player from YouTube to star in its new spot to promote Dairy Milk Oat Crunch as a mid morning snack. Morrisons postpones integrated campaign 16 April 15, Gurjit Degun Morrisons has postponed a major integrated campaign that was due to be released on 28 March. Could Asda be investing in shopper experience with new Express Diner? 16 April 15, Sara Spary Supermarket Asda could be planning to introduce a more premium positioned in-store cafe across its estate, after it applied to register a trademark for the concept with the Intellectual Property Office. Blow Ltd app offers beauty on delivery 16 April 15, Shona Ghosh Beauty brand Blow Ltd has launched an app offering makeovers on demand anywhere in central London. House of brands: crafting campaign Clinton 16 April 15, Anthony Edwards Brand building plays an increasingly important role in the political race, writes Anthony Edwards, director of strategy at Havas Worldwide London, as seen by Hillary Clinton's hiring of Coca-Cola and Google... read more Visa's global marketing chief quits for HP 16 April 15, Shona Ghosh Visa's chief brand officer, Antonio Lucio, is leaving to join tech firm HP, which has split into two companies. Advertising Director - programmatic & data solutions £60000 - £70000 per annum + commission and benefits Ultimate Asset, London PPC/SEO Executive £25,000 - £30,000 PA DOE + Benefits Simplified Recruitment, Oxford, Oxfordshire Head of Digital - Media Maestro Required! To £Neg + Bonus and Benefits GoodEgg Digital, Peterborough, Cambs New Business Star - Incubator/Accelerator £Neg + Great Bens GoodEgg Digital, London (Central), London (Greater) Product Manager £28000 - £33000 per annum Stopgap, West Midlands See all jobs

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