Jill McDonald: 'I don't see any reason more CMOs can't become CEO' + Adidas, Unilever & L'Oréal

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Marketing Daily , 30th April 2015

Jill McDonald: 'I don't see any reason more CMOs can't become CEO' Mel Exon: the future is 'lights, camera, reaction' Stop optimising 'the sh*t' out of marketing, says Adidas brand boss Unilever aligns brand with 'social activism' in sustainability sponsorship deal ASA bans Protein World ad and launches 'social responsibility' probe Heritage brands must not get stuck in the past, says Premier Foods marketing director L'Oréal's Hugh Pile: It's frightening to see the change our industry's experiencing HTC collaborates with Jourdann Dunn for campaign to push limited edition handsets BetVictor encourages fans to tweet to throw a punch in Pacquiao v Mayweather fight Tech round-up: smart hobs, remix video apps and robots Your essential ecommerce update to drive loyalty and spend Presented by Online Retail Exchange   JOBS BOARD Senior Marketing Manager, Product, Luton , TUI Travel PlcCompetitive , Luton, Bedfordshire Senior Graphic Designer , Michael Page Digital£30000 - £31000 per annum , Swindon Account Director , Major Players£40000 - £50000 per annum , City of London Business Developer/Account Manager , Creative Recruitment£30000 - £40000 per annum , London Digital Communications Manager (Cross Channel Marketing) , The Emirates GroupAttractive tax free salary , United Arab Emirates (AE) Dubai

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