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17th April 2015

BBC to extend CBeebies brand in China BBC Worldwide has signed an agreement with the Chinese media company Shanghai Media Group that will extend its existing remit. My Media Week: Tammy Smulders This week, Tammy Smulders, global executive director at Havas LuxHub (Havas Media Group's luxury consultancy) and founder & managing partner, SCB Partners, is in Milan to meet Gianni Versace's global marketing head. Jeremy Tester to leave Sky Media Jeremy Tester is leaving Sky Media, the advertising sales division of Sky, after 10 years. Bauer Media UK appoints Linda Smith as interim COO for advertising Bauer Media UK, which owns the Kiss and Grazia brands, has appointed Linda Smith as its interim chief operating offer for its ad division. Banks embarks on content Adventure with Bauer Media The executive creative director of Bauer Media has set up a standalone content agency to enhance the company's cross-media sell. By Maisie McCabe. Etihad calls global media review Etihad Airways has called a review of its global media planning and buying account. Game of Thrones series 5 opens with record audience for Sky Game of Thrones, the fantasy drama, launches its fifth series with a record audience of 1.57 million viewers on Sky Atlantic. Pizza Hut launches Classic Crust with TV campaign Pizza Hut Delivery is launching its Classic Crust pizza with a funny TV ad from Ogilvy & Mather London. Viacom to launch US factual channel Spike in the UK Viacom International Media Networks (VIMN), a division of Viacom Inc. is expanding Spike, one of its most-watched US cable networks, to the UK. Media business rankings 17 April 2015: Total Media enters the league after landing MG and Wiggle. Latest blogs Watch: The Martin Sorrell interview Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. Eclipses, moon shots and giant outdoor leaps The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. UK HEAD OF CREATIVE, BAUER CITY STATIONS , Bauer Media details given at time of interview, Key 103, Manchester Technical Content Executive , Atwood Tate £30,000-£35,000 doe, London (Central) Sales Executive - Legal Portfolio , Dragonfly Recruitment £20000.00 - £25000.00 per annum + Commission + Benefits, City of London TV Sponsorships & Promotions Executive , Archant up to £25k basic, Norwich, Norfolk Sales Execuitve - Legal Portfolio , Dragonfly Recruitment £20000.00 - £25000.00 per annum + Commission + Benefits, City of London

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