Thursday 23 April 2015

WPP UK revenue up, Facebook ad revenue up and BA picks up SapientNitro

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Brand Republlic
Daily News 23rd April
WPP UK like-for-like revenue up 8.1 per cent WPP UK like-for-like revenue up 8.1 per cent
23 April 15, Maisie McCabe
WPP has reported total revenue of £2.78 million in the first three months of 2015, up 8.3 per cent year on year as UK like-for-like revenues climbed 8.1 per cent.
Facebook reports mobile accounted for three-quarters of total ad revenue in Q1 Facebook reports mobile accounted for three-quarters of total ad revenue in Q1
23 April 15, Ben Bold
Facebook has reported a profit of $512m (£341m) for the first three months of 2015, down 20% on the same period last year, but ad revenue was up 46% to $3.32bn.
Delaneys launch Watchable Delaneys launch Watchable
23 April 15, Kate Magee
RFU is founding client of the new film production company.
Royal London calls £10m media review Royal London calls £10m media review
23 April 15, Arif Durrani
Royal London, the mutual insurer, has called a review of its £10 million media business, which is currently held by VCCP Media.
BA picks SapientNitro as lead digital agency BA picks SapientNitro as lead digital agency
23 April 15, Gurjit Degun
British Airways has appointed SapientNitro as its global digital agency of record after a competitive pitch.
Dawn Airey predicts a 'renaissance year' for Yahoo Dawn Airey predicts a 'renaissance year' for Yahoo
23 April 15,
'We need to get bigger and we will get bigger,' Dawn Airey, the tech company's EMEA boss, tells Arif Durrani in a rare press interview since taking the job.
John Lewis, Apple and Topshop among brands under fire in Russell Brand doc John Lewis, Apple and Topshop among brands under fire in Russell Brand doc
23 April 15, Ben Bold
John Lewis, Apple and Topshop are among the brands singled out in the Russell Brand-fronted documentary 'The Emperor's New Clothes', which, among its criticism, questions the use of low-paid workers and... read more
Ocean buys MediaCo Outdoor Ocean buys MediaCo Outdoor
22 April 15, Maisie McCabe
Ocean has bought MediaCo Outdoor, the Manchester-based media owner, in a deal estimated to be worth £12 million.
Wellness, co-shopping and emotion: the day one trends from marketing to women event Wellness, co-shopping and emotion: the day one trends from marketing to women event
22 April 15, Emma Jones and Sam Ellison
The world's biggest conference on marketing to women, M2W, is well underway and Chicago is buzzing with leading industry experts sharing thoughts, experience and expertise. Sam Ellison and Emma Jones,... read more
Is the growth of ad-blockers a threat to online media? Is the growth of ad-blockers a threat to online media?
23 April 15,
The growing prevalence of ad-blockers could lead to advertisers spending less and an increase in paywalled content.
Plusnet corrects 'Blowing our own trumpet' ad after trumpet turned out to be cornet Plusnet corrects 'Blowing our own trumpet' ad after trumpet turned out to be cornet
22 April 15, Shona Ghosh
Plusnet has admitted to its own musical ignorance, after accidentally running an ad with the tagline 'Yes, we are blowing our own trumpet' with a picture of a cornet.
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