Friday 24 April 2015

Tilda, BETC, Possible, Campaign Viral Chart, D&AD, Matt Adams, YouTube, General Election

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Latest news
Tilda approaches agencies over advertising
by James Swift,
24 April 2015, 11:00AM
Tilda approaches agencies over advertising
Tilda has approached creative agencies about its advertising as the rice brand looks at investing more in marketing.
BETC founder Babinet unshaken by rum and Coke moves
by James Swift,
24 April 2015, 09:43AM
BETC founder Babinet unshaken by rum and Coke moves
Remi Babinet, the founder and chairman of BETC, is confident in his agency's London arm despite bad news from key clients Bacardi and Diet Coke over the past week.
Possible takes on Simon Law as chief strategy officer
by Gurjit Degun,
24 April 2015, 09:11AM
Possible takes on Simon Law as chief strategy officer
Possible, the WPP-owned digital agency, has appointed Simon Law, the chief strategy officer and founding partner at Fabric Worldwide, as its chief strategy officer.
Campaign Viral Chart: Pandora hits top spot
by Gurjit Degun,
24 April 2015, 09:16AM
Campaign Viral Chart: Pandora hits top spot
An ad by Pandora, the jewellery retailer, which features an experiment with young blindfolded children who pick their mother out a line-up of women, has reached the top of the chart.
Judges rail against 'sexed up' work at D&AD open sessions
by James Swift,
24 April 2015, 09:17AM
Judges rail against 'sexed up' work at D&AD open sessions
Judges at D&AD's open sessions in the Truman Brewery criticised the rise of video case studies in awards submissions, arguing they "sexed up" average work.
AMV BBDO awarded most number of D&AD pencils
by Gurjit Degun,
24 April 2015, 08:48AM
AMV BBDO awarded most number of D&AD pencils
Abbot Mead Vickers BBDO has received the most number of D&AD Pencils as judging for the awards wrapped up this week.
Matt Adams of iProspect becomes CMA director
by Gurjit Degun,
24 April 2015, 08:28AM
Matt Adams of iProspect becomes CMA director
Matt Adams, a managing director at iProspect UK, has become a director at the Content Marketing Association.
Watch: piano cats, human cats and 10 years of YouTube
by Helen Hoddinott,
23 April 2015, 03:15PM
Watch: piano cats, human cats and 10 years of YouTube
Today marks 10 short years since the first ever clip was uploaded to YouTube. To mark the occasion, Campaign has caught up with some of the key players in the industry to discover their favourite YouTube memories, and have a stab at predicting what's...
Which party should win adland's vote?
23 April 2015, 09:38AM
Which party should win adland's vote?
With the General Election just two weeks away, the battle to win your vote is at fever pitch but the most likely outcome is still very much unclear.
BBC social media manager calls for brands to add value
by Gurjit Degun,
23 April 2015, 01:26PM
BBC social media manager calls for brands to add value
Brands should add value on social media to engage younger audiences, according to Rajiv Nathwani, the social media manager for BBC One and BBC Two.

Think different. Behave different

by Sairah Ashman
24 April 2015

The global COO of Wolff Olins says Apple Watch still needs to prove its genuine worth.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Alesha Dixon teams up with First Choice on fan-created music video
by Shona Ghosh, 24 April 2015, 10:07AM
Watch: the public reacts to the Apple Watch
by Helen Hoddinott, Georgina Brazier, 24 April 2015, 10:38AM
It's time think differently about YouTube influencers
by Timothy Armoo, 24 April 2015, 09:31AM
Mini creates nine-screen interactive film to promote 'most powerful' car to date
by Ben Bold, 24 April 2015, 09:02AM
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Latest Work

Arla Skyr "the messenger" by Wieden & Kennedy London
24 April 2015, 08:49AM
Arla Skyr
A boy acts as a messenger for a small Icelandic town that only has one telephone in a sweet ad for Arla's yoghurt brand Skyr.
Airbnb 'Never a Stranger' by TBWA/Chiat/Day
by Adam Olson,
23 April 2015, 02:13PM
Airbnb 'Never a Stranger' by TBWA/Chiat/Day
Lodging rental service launches largest TV and digital campaign to date
Malcolm Poynton and Matthieu Elkaim
23 April 2015, 08:00AM
Malcolm Poynton and Matthieu Elkaim
Creative Malcolm Poynton Global chief creative officer, Cheil Worldwide The joy of doing Private View is that you never know what you ll get. There are slow weeks and then, every so often, there s a flood of work from great brands. This w...
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