Monday 27 April 2015

New Google Glass on the way, Publicis Chemistry's CEO exits and creative agency sought for £6m campaign

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Brand Republlic
Daily News 27th April
New Google Glass on the way, says Ray-Ban brand owner New Google Glass on the way, says Ray-Ban brand owner
27 April 15, Daniel Farey-Jones
Google's wearable technology project Glass is still alive, according to comments made last week by the chief executive of Luxottica, the product's manufacturer partner.
Publicis Chemistry's CEO Mike Welsh exits Publicis Chemistry's CEO Mike Welsh exits
24 April 15, Kate Magee and Gurjit Degun
Publicis Chemistry's chief executive Mike Welsh is to step down from his role with immediate effect.
Victorian Plumbing seeks creative agency for £6m campaign Victorian Plumbing seeks creative agency for £6m campaign
27 April 15, James Swift
Victorian Plumbing, the online bathroom retailer and rival to Victoria Plumb, is looking for a creative agency for a £6 million campaign to launch later in the year.
Things Unlimited appoints Susie Clark as managing director Things Unlimited appoints Susie Clark as managing director
27 April 15, Omar Oakes
Things Unlimited, a specialist social agency part of the Creston Group's Unlimited brands, has appointed Susie Clark as its first managing director.
Unilever's Keith Weed: brands with purpose deliver growth Unilever's Keith Weed: brands with purpose deliver growth
27 April 15, Nicola Kemp
Keith Weed, Unilever's chief marketing and communications officer, tells Nicola Kemp why sustainability is the only reliable business model.
What brands need to know about ultra-transparency and the CSR revolution What brands need to know about ultra-transparency and the CSR revolution
27 April 15, Suzy Bashford
The rise of ultra-transparency has placed CSR in the midst of a revolution, with huge implications for marketing. By Suzy Bashford
Campaign readers vote in favour of Gio Compario return Campaign readers vote in favour of Gio Compario return
27 April 15, James Swift
Campaign's readers have spoken. A narrow majority of people would like Gocompare.com to revive Gio Compario, the brand's opera-singing mascot.
Tesco appoints group brand director from Barclays Tesco appoints group brand director from Barclays
24 April 15, Sara Spary
Tesco has appointed Michelle McEttrick, formerly CMO of Barclays' global retail bank, as group brand director.
IPG reports $1.8m quarterly loss IPG reports $1.8m quarterly loss
24 April 15, James Swift
Interpublic Group, which owns McCann and R/GA, posted a $1.8 million (£1.19 million) net loss (excluding non-controlling interests) to shareholders in the first three months of 2015.
Tilda approaches agencies over advertising Tilda approaches agencies over advertising
24 April 15, James Swift
Tilda has approached creative agencies about its advertising as the rice brand looks at investing more in marketing.
Watch: the public reacts to the Apple Watch Watch: the public reacts to the Apple Watch
24 April 15, Helen Hoddinott, Georgina Brazier
Excitement, confusion and cynicism was voiced when we asked the public how the Apple Watch offering was going down.
Alesha Dixon teams up with First Choice on fan-created music video Alesha Dixon teams up with First Choice on fan-created music video
24 April 15, Shona Ghosh
First Choice will help Britain's Got Talent judge Alesha Dixon's next video, with a little help from her fans.
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