Wednesday 15 April 2015

Kate Robertson steps down from Havas; plus, big brand ads appear on controversial websites

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Brand Republlic
Daily News 15th April
Kate Robertson steps down from Havas Kate Robertson steps down from Havas
14 April 15, Staff
Kate Robertson is stepping down from her role as UK group chairman and global co-president of Havas Worldwide after 12 years to focus more of her time the One Young World forum.
Thomas Cook makes first programmatic investment with new campaign Thomas Cook makes first programmatic investment with new campaign
15 April 15, Charlotte Mceleny
Thomas Cook has launched its first programmatic campaign, targeting new customers as well as up selling to customers that have recently booked holidays.
British Gas, O2 and M&S ads appear on 'paedo and incest' websites, according to The Sun British Gas, O2 and M&S ads appear on 'paedo and incest' websites, according to The Sun
15 April 15, Ben Bold
British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on "paedeo and incest websites", according to a report in The Sun, leading to questions about the efficacy... read more
Guinness social media account escapes tweet ban Guinness social media account escapes tweet ban
15 April 15, James Swift
Guinness UK has been cleared by the Advertising Standards Authority of implying that alcohol could improve a person's week, after someone complained about a tweet from the stout brand's social media account.
Unicef and Snapchat highlight plight of children affected by Boko Haram conflict in Nigeria Unicef and Snapchat highlight plight of children affected by Boko Haram conflict in Nigeria
15 April 15, Ben Bold
Unicef has recruited Snapchat users to launch a campaign designed to raise awareness of the horrific impact of the Boko Haram crisis in Nigeria on children, with Snapchat members redrawing the pictures... read more
Age UK launches 'no friends' ads in response to Facebook campaign Age UK launches 'no friends' ads in response to Facebook campaign
15 April 15, Gurjit Degun
Age UK, the charity for the older generation, has responded to Facebook's British ad campaign "friends" with posters highlighting loneliness among older people.
Tesco, Disney, Google and EE on the future of retail Tesco, Disney, Google and EE on the future of retail
14 April 15, Staff
Eight major brands, including Selfridges, Not On The High Street, Argos and Intel, look at what the biggest opportunities in retail will be for their brands.
MEC launches MEC Commerce MEC launches MEC Commerce
15 April 15, Gurjit Degun
MEC has launched an ecommerce arm called MEC Commerce, which will focus on EMEA.
Geometry Global launches division to snare strategic briefs Geometry Global launches division to snare strategic briefs
15 April 15, Kate Magee
Geometry Global London has set up a strategic consultancy arm in a bid to capture a different kind of client brief.
Pizza Hut launches Classic Crust with TV campaign Pizza Hut launches Classic Crust with TV campaign
15 April 15, James Swift
Pizza Hut Delivery is launching its Classic Crust pizza with a funny TV ad from Ogilvy & Mather London.
High flyers targeted in Star Alliance's Terminal 2 campaign High flyers targeted in Star Alliance's Terminal 2 campaign
15 April 15, Omar Oakes
Star Alliance, the global airline network, has partnered with Heathrow Terminal 2 in an effort to drive engagement with high value international travellers.
Tory manifesto repeats commitment to plain cigarette packaging and healthy eating Tory manifesto repeats commitment to plain cigarette packaging and healthy eating
14 April 15, Ben Bold
The Conservative Party has used its manifesto to repeat its promise to forge ahead with plain cigarette packaging legislation, while promoting healthier eating among children and promoting "clear food... read more
Suzi Williams to exit BT as ex-P&G marketer Zaid Al-Qassab joins in new brand chief role Suzi Williams to exit BT as ex-P&G marketer Zaid Al-Qassab joins in new brand chief role
14 April 15, Gemma Charles
Suzi Williams, the marketing and brand director at BT, is leaving the company after a decade.
Bauer Media UK appoints Linda Smith as interim COO for advertising Bauer Media UK appoints Linda Smith as interim COO for advertising
14 April 15, Gurjit Degun
Bauer Media UK, which owns the Kiss and Grazia brands, has appointed Linda Smith as its interim chief operating offer for its ad division.
RBS appoints David Wheldon as CMO from Barclays RBS appoints David Wheldon as CMO from Barclays
14 April 15, Sara Spary
The Royal Bank of Scotland has hired David Wheldon as chief marketing officer, where he will join the executive committee - the first time the bank has appointed a marketer to the board.
Coca-Cola revamps website to make it look like a 'digital magazine' Coca-Cola revamps website to make it look like a 'digital magazine'
14 April 15, Sara Spary
Coca-Cola has replaced Coca-Cola.co.uk with a new website which aims to appear more like a 'digital magazine' than a corporate site.
Periscope and Meerkat? It's time for brands to keep it real Periscope and Meerkat? It's time for brands to keep it real
14 April 15, Rob Hinchcliffe
With Periscope and Meerkat taking off and Facebook's new messenger apps coming to fruition, Rob Hinchcliffe, strategist at digital agency TH_NK says brands must make sure they are keeping it real when... read more
First Direct uses cups to show how easy it is to save, in #SavingCup Twitter push First Direct uses cups to show how easy it is to save, in #SavingCup Twitter push
14 April 15, Ben Bold
First Direct is promoting its SaveApp with a social media campaign dubbed #SavingCup, which through the use of quirky illustrations shows how by making small lifestyle changes people can save money and... read more
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