Thursday, 23 April 2015

Media AM - Facebook, MediaCo Outdoor, Twitter, Maxus, Royal London

Media AM Bulletin

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Media AM Bulletin
23rd April 2015
Facebook reports mobile accounted for three-quarters of total ad revenue in Q1
Facebook reports mobile accounted for three-quarters of total ad revenue in Q1
Facebook has reported a profit of $512m (£341m) for the first three months of 2015, down 20% on the same period last year, but ad revenue was up 46% to $3.32bn.
Ocean buys MediaCo Outdoor
Ocean buys MediaCo Outdoor
Ocean has bought MediaCo Outdoor, the Manchester-based media owner, in a deal estimated to be worth £12 million.
Twitter maps out Premier League football fans
Twitter maps out Premier League football fans
Twitter has created a custom Premier League follower map which plots the geographic location of each of the top 20 clubs in the UK.
Maxus recruits Blackden to lead global strategy
Maxus recruits Blackden to lead global strategy
Maxus has appointed Damian Blackden, the former digital president at Omnicom Media Group, as its global chief strategy officer.
Royal London calls £10m media review
Royal London calls £10m media review
Royal London, the mutual insurer, has called a review of its £10 million media business, which is currently held by VCCP Media.
BuzzFeed hires Pugh-Jones to lead brand strategy in Europe
BuzzFeed hires Pugh-Jones to lead brand strategy in Europe
BuzzFeed has appointed former Microsoft leader, David Pugh-Jones, as director of brand strategy in Europe.
Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards
Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards
Three agencies are neck to neck in the Thinkbox TV Planning Awards shortlist, with three entries each.
Reports of TV's death have been exaggerated... again
Reports of TV's death have been exaggerated... again
The world's love affair with TV may be coming to an end, and this time it's almost certain. The pronouncement came from no less a source than the global management consultancy Accenture.
Hearst Magazines UK gains highest number of PPA Awards nominations
Hearst Magazines UK gains highest number of PPA Awards nominations
Hearst Magazines UK, the owner of Elle and Country Living, is the publisher with the most number of PPA Awards 2015 nominations.
Latest blogs
Commercial radio: bigger than ever and sound commercial sense
Commercial radio: bigger than ever and sound commercial sense
In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett
Watch: The Martin Sorrell interview
Watch: The Martin Sorrell interview
Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby.
England cricket team's demise holds a warning for adland
England cricket team's demise holds a warning for adland
The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum.
What does Google's shift towards mobile-friendly rankings mean to your business?
What does Google's shift towards mobile-friendly rankings mean to your business?
Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared.
Eclipses, moon shots and giant outdoor leaps
Eclipses, moon shots and giant outdoor leaps
The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned.
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