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| | Latest news
| | | | | Social network launches marketing push with pitch for first creative and media shops. | | | | | | Tesco has moved its £90m media planning and buying account to MediaCom, ending its 20-year relationship with Initiative. | | | | | | Bartle Bogle Hegarty has split with Barnardo's amid a strategic creative review by the children's charity. | | | | | | Etihad Airways has contacted agencies about its global direct marketing arrangements. | | | | | | Campaign has partnered with the IPA to tackle the lack of diversity in the advertising industry. | | | | | | Pedigree, the Mars-owned pet food brand, is launching a global campaign that shows dogs bringing out the best in people. | | | | | | One IPA president of recent years told me the best strategy for making an impact in the presidential role was to do very little for the first 18 months and then make a lot of noise for the last six: "That's all anyone will remember, anyway." | | | | | | Paul Kitcatt is departing Kitcatt Nohr, the agency he co-founded. | | | | | | Scottish Power, the utilities company, is talking with agencies about its above-the-line advertising in the UK. | | | | | | Cheil Worldwide has appointed Dean Pinnington and Luke Ashton as global creative directors. | | | | | | The Economist has appointed UM to handle its global paid social media business after a competitive pitch. | | | | | | Mark Creighton, the chief executive of Mindshare UK, is leaving the agency to become chief operating officer at Dentsu Aegis Network UK and Ireland. | | | | | | | Diageo, the drinks company, has appointed Adam & Eve/ DDB as the strategic and creative global lead agency for The Singleton Scotch whisky brand. | | | | | | Wahanda, the website that helps consumers book spa and salon appointments, is searching for an agency. | | | | | | Blu, the electronic-cigarette brand, has appointed VCCP to handle its advertising account. | | | | | | Leo Burnett Toronto's "#LikeAGirl" for the Procter & Gamble brand Always won the most Pencils during this year's D&AD Awards judging week. | | | | | | Holler has boosted its creative and strategic offering as its managing partner, Paolo Nieddu, leaves the agency. | | | | | | Talon, OMD UK, R/GA London and Grand Visual took home the Grand Prix for Google at the Clear Channel Outdoor Planning Awards. | | | | | | Havas Media North America's CEO offers four ways media agencies can help their people thrive in a programmatic world. | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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