Thursday 30 April 2015

Twitter, Tesco, Barnardo's, IPA, Pedigree, Claire Beale, Kitcatt Nohr, Scottish Power, The Economist, Diageo

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Latest news
Twitter hunts for UK agencies
by James Swift,
30 April 2015, 08:00AM
Twitter hunts for UK agencies
Social network launches marketing push with pitch for first creative and media shops.
Tesco moves £90m media account to MediaCom
by Maisie McCabe,
29 April 2015, 08:30PM
Tesco moves £90m media account to MediaCom
Tesco has moved its £90m media planning and buying account to MediaCom, ending its 20-year relationship with Initiative.
BBH parts company with Barnardo's
by James Swift,
30 April 2015, 08:00AM
BBH parts company with Barnardo's
Bartle Bogle Hegarty has split with Barnardo's amid a strategic creative review by the children's charity.
Etihad Airways opens direct marketing talks
by Gurjit Degun,
30 April 2015, 08:00AM
Etihad Airways opens direct marketing talks
Etihad Airways has contacted agencies about its global direct marketing arrangements.
IPA to tackle the lack of diversity in adland
by Kate Magee,
30 April 2015, 08:00AM
IPA to tackle the lack of diversity in adland
Campaign has partnered with the IPA to tackle the lack of diversity in the advertising industry.
Pedigree launches global 'feed the good' campaign with BBDO
by James Swift,
30 April 2015, 09:34AM
Pedigree launches global 'feed the good' campaign with BBDO
Pedigree, the Mars-owned pet food brand, is launching a global campaign that shows dogs bringing out the best in people.
Still much to be done if we want to be 'here for good'
by Claire Beale,
30 April 2015, 08:00AM
Still much to be done if we want to be 'here for good'
One IPA president of recent years told me the best strategy for making an impact in the presidential role was to do very little for the first 18 months and then make a lot of noise for the last six: "That's all anyone will remember, anyway."
Founder of Kitcatt Nohr steps down
by Kate Magee,
30 April 2015, 08:00AM
Founder of Kitcatt Nohr steps down
Paul Kitcatt is departing Kitcatt Nohr, the agency he co-founded.
Scottish Power approaches agencies for UK creative brief
by Gurjit Degun,
30 April 2015, 08:00AM
Scottish Power approaches agencies for UK creative brief
Scottish Power, the utilities company, is talking with agencies about its above-the-line advertising in the UK.
Pinnington and Ashton join Cheil as global creative directors
by Omar Oakes,
30 April 2015, 08:00AM
Pinnington and Ashton join Cheil as global creative directors
Cheil Worldwide has appointed Dean Pinnington and Luke Ashton as global creative directors.
UM lands Economist global social account
by Gurjit Degun,
30 April 2015, 08:00AM
UM lands Economist global social account
The Economist has appointed UM to handle its global paid social media business after a competitive pitch.
Mindshare CEO Mark Creighton joins Dentsu Aegis
by James Swift,
29 April 2015, 04:51PM
Mindshare CEO Mark Creighton joins Dentsu Aegis
Mark Creighton, the chief executive of Mindshare UK, is leaving the agency to become chief operating officer at Dentsu Aegis Network UK and Ireland.
Ten things you need to know
30 April 2015, 08:00AM
Ten things you need to know
Adam & Eve/DDB wins Diageo brief
by Gurjit Degun,
30 April 2015, 08:00AM
Adam & Eve/DDB wins Diageo brief
Diageo, the drinks company, has appointed Adam & Eve/ DDB as the strategic and creative global lead agency for The Singleton Scotch whisky brand.
Wahanda seeks shop for advertising brief
by James Swift,
30 April 2015, 08:00AM
Wahanda seeks shop for advertising brief
Wahanda, the website that helps consumers book spa and salon appointments, is searching for an agency.
VCCP captures creative account for e-cigarette brand Blu
by James Swift,
30 April 2015, 08:00AM
VCCP captures creative account for e-cigarette brand Blu
Blu, the electronic-cigarette brand, has appointed VCCP to handle its advertising account.
Always spot picks up eight D&AD Pencils
by Omar Oakes,
30 April 2015, 08:00AM
Always spot picks up eight D&AD Pencils
Leo Burnett Toronto's "#LikeAGirl" for the Procter & Gamble brand Always won the most Pencils during this year's D&AD Awards judging week.
Holler appoints Jones and Scotland as Nieddu departs
by Kate Magee,
30 April 2015, 08:00AM
Holler appoints Jones and Scotland as Nieddu departs
Holler has boosted its creative and strategic offering as its managing partner, Paolo Nieddu, leaves the agency.
Google wins Outdoor Planning Awards top prize
by Stephen Graves,
30 April 2015, 08:00AM
Google wins Outdoor Planning Awards top prize
Talon, OMD UK, R/GA London and Grand Visual took home the Grand Prix for Google at the Clear Channel Outdoor Planning Awards.

Getting your agency in automate shape

by Lori Hiltz
30 April 2015

Havas Media North America's CEO offers four ways media agencies can help their people thrive in a programmatic world.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
Pick & Turkey
Pick of the week: Ryanair, Dare
30 April 2015, 08:00AM
Pick of the week: Ryanair, Dare
Turkey of the week: Audi, Thjnk
30 April 2015, 08:00AM
Turkey of the week: Audi, Thjnk

Also in the news

Lego launches Facebook campaign that asks kids to create a kronkiwongi
by Gurjit Degun, 29 April 2015, 01:01PM
Mindshare CEO Mark Creighton joins Dentsu Aegis
by James Swift, 29 April 2015, 04:51PM
Tom Knox outlines 'force for good' agenda at IPA speech
by James Swift, 29 April 2015, 03:24PM
30 things to think about...
by Media Week at 30, 30 April 2015, 10:45AM
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Latest Work

Absolut, "silverpoint", Punchdrunk, Somethin' Else
30 April 2015, 08:00AM
Absolut,
Punchdrunk, the immersive theatre company, has been the darling of London's creative agencies since its production The Drowned Man hit town.
World's talking about: Romanians, come home!
30 April 2015, 08:00AM
World's talking about: Romanians, come home!
The Romanian chocolate bar Rom is a surprisingly ambitious marketer and has found great success with its agency partner, McCann.
Transport for London "report it to stop it" by M&C Saatchi
30 April 2015, 08:00AM
Transport for London
Olivia Colman voices a campaign by M&C Saatchi about sexual harassment on the Tube.
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