Monday 20 April 2015

Reebok’s Instagram treasure hunt; plus, D&AD and Media360 news

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Brand Republlic
Daily News 20th April
Reebok launches 'Hunt the Pump' Instagram treasure hunt Reebok launches 'Hunt the Pump' Instagram treasure hunt
17 April 15, Shona Ghosh
Reebook has launched an Instagram treasure hunt, Hunt the Pump, which takes users on a virtual run around San Francisco.
Why we've turned D&AD Judging Week into a festival of creativity Why we've turned D&AD Judging Week into a festival of creativity
20 April 15, Tim Lindsay
D&AD Judging Week began yesterday, taking over the Truman Brewery on Brick Lane.
Johnny Hardstaff moves to Academy Johnny Hardstaff moves to Academy
20 April 15, James Swift
Johnny Hardstaff, a director at Ridley Scott Associates who last year made ads for Kenco and The Royal Marines, is moving to Academy.
Scottish agency Dog launches in Jakarta Scottish agency Dog launches in Jakarta
20 April 15, Emily Tan
Glaswegian creative agency Dog has launched an office in Jakarta to service existing clients and to help grow the business across the Southeast Asian markets.
NUJ slams Richard Desmond's 'sick-making' £1.3m donation to Ukip NUJ slams Richard Desmond's 'sick-making' £1.3m donation to Ukip
19 April 15, Arif Durrani
The decision by the Daily Express owner, Richard Desmond, to donate £1.3 million to Nigel Farage's UK Independence Party has been slammed as "sick-making" by the National Union of Journalists (NUJ).
ZenithOptimedia's chief Grant Millar to chair Media360 ZenithOptimedia's chief Grant Millar to chair Media360
19 April 15, Staff
Grant Millar, the chief executive of ZenithOptimeda, will chair this year's Media360 on 4 and 5 June, the annual gathering for clients and media practitioners.
Why Dove's latest emotional viral sidesteps the 'Average' door Why Dove's latest emotional viral sidesteps the 'Average' door
20 April 15, Unruly
Why we need a global human/technology manifesto Why we need a global human/technology manifesto
20 April 15, Ian Wood
It's not true to say society's heading for a technological disaster but we must keep our hands firmly on the wheel, says Ian Wood, senior partner at Lippincott.
Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands
17 April 15, Ben Bold
We've read the Labour, Conservative, Lib Dem, Green and Ukip manifestos - collectively more than 450 pages of policy, posturing, and guff - so you don't have to. Here are some of the key points related... read more
Fold7 splits with Gocompare.com amid talk of Gio Compario's return Fold7 splits with Gocompare.com amid talk of Gio Compario's return
17 April 15, James Swift
Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.
Publicis Blueprint loses founding client Asda Publicis Blueprint loses founding client Asda
17 April 15, Kate Magee
Publicis Blueprint has lost Asda, its founding client, after 16 years.
Ronseal claims to ditch 'does exactly what it says on the tin' strapline Ronseal claims to ditch 'does exactly what it says on the tin' strapline
17 April 15, James Swift
Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.
Ewan McGregor parodies ad industry in BT campaign Ewan McGregor parodies ad industry in BT campaign
17 April 15, Kate Magee
Actor Ewan McGregor stars in the latest BT advertising campaign, which parodies the process of making an ad.
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