Saturday, 18 April 2015

This week's most read news and best ad campaigns

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Fold7 splits with Gocompare.com amid talk of Gio Compario's return
by James Swift,
17 April 2015, 05:26PM
Fold7 splits with Gocompare.com amid talk of Gio Compario's return
Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.
Schwarzenegger vs Stallone: Whose ad is better?
by James Swift,
13 April 2015, 10:36AM
Schwarzenegger vs Stallone: Whose ad is better?
Two of Holllywood's action-movie titans, Arnold Schwarzenegger and Sylvester Stallone, have appeared in ads for UK brands in the past week. Whose is better?
Kate Robertson steps down from Havas
by Staff,
14 April 2015, 02:45PM
Kate Robertson steps down from Havas
Kate Robertson is stepping down from her role as UK group chairman and global co-president of Havas Worldwide after 12 years to focus more of her time the One Young World forum.
BBDO and OMD scoop global Bacardi task
by James Swift,
15 April 2015, 09:00PM
BBDO and OMD scoop global Bacardi task
Bacardi is consolidating its global advertising, media and digital work into BBDO and OMD.
Lurpak rolls out jazz teaser by Juan Cabral
by James Swift,
14 April 2015, 10:07AM
Lurpak rolls out jazz teaser by Juan Cabral
Lurpak is rolling out a 10-second online teaser version of its jazz-inspired freestyle spot ahead of the full ad's launch on Sunday during Britain's Got Talent.
Age UK launches 'no friends' ads in response to Facebook campaign
by Gurjit Degun,
15 April 2015, 09:48AM
Age UK launches 'no friends' ads in response to Facebook campaign
Age UK, the charity for the older generation, has responded to Facebook's British ad campaign "friends" with posters highlighting loneliness among older people.
Spike UK beats Sky Living with 89,000 average viewers on launch night
by Gurjit Degun,
16 April 2015, 12:28PM
Spike UK beats Sky Living with 89,000 average viewers on launch night
Spike UK, the new Viacom channel, launched last night and attracted an average of 89,000 viewers - a 0.67 per cent share of the overall audience.
WPP shops collaborate on M&S brief
by James Swift,
16 April 2015, 08:00AM
WPP shops collaborate on M&S brief
WPP has asked its creative agencies to submit ideas for Marks & Spencer's 2015 Christmas campaign to help Rainey Kelly Campbell Roalfe/Y&R crack the brief.
Morrisons postpones integrated campaign
by Gurjit Degun,
16 April 2015, 08:00AM
Morrisons postpones integrated campaign
Morrisons has postponed a major integrated campaign that was due to be released on 28 March.
Green & Black's launches biggest ever campaign with TV spot
by Omar Oakes,
13 April 2015, 02:02PM
Green & Black's launches biggest ever campaign with TV spot
Green & Black's Organic, the chocolate maker, will make its first foray into television advertising in a new £2 million campaign to promote its Thin range.
Brawn and bread: Sly Stallone stars in Warburtons campaign
by James Swift,
11 April 2015, 12:41PM
Brawn and bread: Sly Stallone stars in Warburtons campaign
Sylvester Stallone stars in Warburtons £18 million campaign, which explains the lengths the brand goes to deliver its bread.
Last Action Hero Standing: The Campaign Poll
by James Swift,
17 April 2015, 08:37AM
Last Action Hero Standing: The Campaign Poll
Arnold Schwarzenegger and Sylvester Stallone's rivalry spans decades but has mellowed as the stars have aged. Campaign attempted to reignite the conflict by pitting the pair's recent UK ads against each other.
Pizza Hut launches Classic Crust with TV campaign
by James Swift,
15 April 2015, 09:18AM
Pizza Hut launches Classic Crust with TV campaign
Pizza Hut Delivery is launching its Classic Crust pizza with a funny TV ad from Ogilvy & Mather London.
Etihad calls global media review
by Iain Akerman,
10 April 2015, 01:00PM
Etihad calls global media review
Etihad Airways has called a review of its global media planning and buying account.
Is this the best poster in the world? Billboard dispenses free Carlsberg
by Gurjit Degun,
08 April 2015, 12:24PM
Is this the best poster in the world? Billboard dispenses free Carlsberg
Carlsberg, the Danish brewer, has launched a billboard with a beer font allowing consumers to help themselves to a half-pint.
Geometry Global launches division to snare strategic briefs
by Kate Magee,
15 April 2015, 08:53AM
Geometry Global launches division to snare strategic briefs
Geometry Global London has set up a strategic consultancy arm in a bid to capture a different kind of client brief.
Triumph creates fairy tale animation ad featuring Hannah Ferguson
by Gurjit Degun,
13 April 2015, 09:25AM
Triumph creates fairy tale animation ad featuring Hannah Ferguson
Triumph, the lingerie retailer, has launched an animated fairy tale ad featuring a young girl looking for "the one".
McDonald's real-time TV spot debuts on Channel 4
by Omar Oakes,
09 April 2015, 11:11AM
McDonald's real-time TV spot debuts on Channel 4
Fast food giant McDonald's new campaign promoting its McCafé beverages rolled out its first real-time TV spot last night during Channel 4's The Island with Bear Grylls.
Joint captures Thatchers brief
16 April 2015, 08:00AM
Joint captures Thatchers brief
Thatchers, the Somerset- based cider manufacturer, has appointed Joint to its advertising account after a competitive pitch.
Mazda unveils MX-5 launch strategy with Talenthouse
by Omar Oakes,
10 April 2015, 02:53PM
Mazda unveils MX-5 launch strategy with Talenthouse
Mazda, the car maker, is developing a new brand strategy to celebrate the launch of its MX-5 model.
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Top Work Stories

Private view: Alex Holder and Jim Thornton
16 April 2015, 08:00AM
Private view: Alex Holder and Jim Thornton
Hertz "cleaned out" by Adam & Eve/DDB
16 April 2015, 08:00AM
Hertz
Hertz, the car-rental company, promotes its range of vans in a new online spot by Adam & Eve/DDB.
eHarmony "hairdryer" by Albion
14 April 2015, 09:08AM
eHarmony
EHarmony has released the second ad in its campaign marking the dating service out as the "brains behind the butterflies".
Habitat "the kiss" by Portas
16 April 2015, 08:00AM
Habitat
Habitat's first TV campaign introduces a voyeur who is much more interested in fixtures and fittings than the human behaviour that goes on around them.
The Sunday Times "Rich List 2015" by Grey London
16 April 2015, 02:51PM
The Sunday Times
The ads for the The Sunday Times Rich List, which will be published on 26 April, show celebrities' faces on yo-yos.
Nike "inner thoughts" by Wieden & Kennedy Portland
15 April 2015, 08:34AM
Nike
Nike has launched its new campaign aimed at women called "better for it" with a light-hearted spot that peeks inside the minds of women as they try to keep fit.
Robinsons "they grow up fast" by Bartle Bogle Hegarty
16 April 2015, 08:00AM
Robinsons
Kids grow up fast so parents should play with theirs as often as possible - and work up a thirst in the process - according to Robinsons' new campaign.
World's Talking About: Silverpoint
16 April 2015, 08:00AM
World's Talking About: Silverpoint
Punchdrunk, the immersive theatre company, has been the darling of London's creative agencies since its production The Drowned Man hit town.
Virgin Money "tortoise" by m/SIX
17 April 2015, 04:06PM
Virgin Money
The second ad in Virgin Money's new campaign features a skate boarding tortise.
Thunderhead "Thunderhead" by Abbott Mead Vickers BBDO
17 April 2015, 08:12AM
Thunderhead
A floundering car salesman sucks at the teat of a muscular thunder-god in a new ad for the software brand Thunderhead, which provides information on customers to businesses.
Volvo "Life Paint" by Grey London
27 March 2015, 06:17PM
Volvo
Channel 4 "the future of 4, on demand" by 4Creative
13 April 2015, 09:34AM
Channel 4
Channel 4 imagines a future where Jon Snow's floating head reads the news and the latest royal wedding is between two men in an ad promoting the broadcaster's new digital service.
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