Wednesday 22 April 2015

Go Outdoors, Ogilvy, Dave Trott, Costa, Aviva, Johnny Fearless, D&AD, Google, Omnicom

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Latest news
The7stars scoops £5 million Go Outdoors media business
by Gurjit Degun,
22 April 2015, 08:40AM
The7stars scoops £5 million Go Outdoors media business
Go Outdoors, the outdoor clothing and equipment retailer, has appointed the7stars to handle its £5 million media planning and buying account following a competitive pitch.
DNA testing shames litter louts in Hong Kong campaign
by Omar Oakes,
22 April 2015, 09:50AM
DNA testing shames litter louts in Hong Kong campaign
Ogilvy & Mather Hong Kong is using crime-fighting science as part of a campaign that puts a face to litter louts.
Great advertising isn't just gimmicks
by Dave Trott,
22 April 2015, 09:40AM
Great advertising isn't just gimmicks
I've just seen the freshest piece of advertising I've seen in years.
Costa hires The Real Adventure to strengthen customer loyalty
by Omar Oakes,
22 April 2015, 11:36AM
Costa hires The Real Adventure to strengthen customer loyalty
Costa, the high street coffee chain, has appointed The Real Adventure to handle its loyalty programme as part of its customer relationship management strategy.
Naked women ads banned for offensive content
by Omar Oakes,
22 April 2015, 08:34AM
Naked women ads banned for offensive content
Sexually explicit ads, including one that features a naked woman crouching on all fours, have been banned by the standards watchdog.
Aviva appoints Adam & Eve/DDB to global ad account
by Maisie McCabe,
21 April 2015, 03:05PM
Aviva appoints Adam & Eve/DDB to global ad account
Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners.
Johnny Fearless closes after client departure
by James Swift,
21 April 2015, 01:47PM
Johnny Fearless closes after client departure
Johnny Fearless is closing after the loss of its largest client, Grafton GB.
D&AD: Results from the first day of judging
by James Swift,
21 April 2015, 03:46PM
D&AD: Results from the first day of judging
The UK is leading the pack after the first day of D&AD judging, with 11 Pencils in the press, radio and writing for design categories.
Why Google's Mobilegeddon should benefit users
by Tim Shepherd,
21 April 2015, 12:32PM
Why Google's Mobilegeddon should benefit users
Tim Shepherd, the director of technology at RKCR/Y&R, says Google now has its sights on what happens to users after they click on a search result.
Omnicom reports slight fall in quarterly profits
by Omar Oakes,
21 April 2015, 04:13PM
Omnicom reports slight fall in quarterly profits
Omnicom has reported a slight fall in pre-tax profits for the first quarter of 2015, as global revenue falls, compared to the same period last year.

Inhaling our own fumes?

by Jim Speros
22 April 2015

To answer Campaign's Cannes Contest question, Fidelity Investments' EVP, corporate communication services, says outputs can't be divorced from outcomes.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Why Ben & Jerry's 4/20 'cannabis day' wink to Apple is a bit of a damp spliff
by Be On, 22 April 2015, 11:00AM
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by Carlos Grande, IPA Effectiveness Editor, 22 April 2015, 11:00AM
Tesco's Dave Lewis is playing tough and facing up to the reality of £6.38Bn losses
by Kate Jones, 22 April 2015, 10:29AM
Google Maps joins hunt for Loch Ness Monster in YouTube short
by Ben Bold, 22 April 2015, 09:42AM
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Latest Work

Trebor "confessions" by Wieden & Kennedy London
22 April 2015, 07:36AM
Trebor
Trebor has returned to TV advertising after more than a decade's absence with a humorous spot that frames choosing your favourite kind of mint as a matter of family honour.
Cadbury "Oat Crunch" by Fallon
21 April 2015, 04:58PM
Cadbury
Cadbury launched its new Dairy Milk Oat Crunch bar with an ad featuring two spoons-playing dinner ladies.
Ryanair "history" by Dare
20 April 2015, 02:43PM
Ryanair
It's Ryanair's 30th birthday this year and the brand has released a TV ad that celebrates the milestone and draws attention to its "always getting better" customer experience improvement programme.
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