Tuesday 21 April 2015

The Wall > Google 'mobilegeddon', neuroscience and DOOH, digital and UK ad spend, marketing trends and start-ups

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Digital PM brought to you by The Wall 21st April
Brands face Google 'mobilegeddon' after search changes Brands face Google 'mobilegeddon' after search changes
21 April 15, Shona Ghosh
Brands face a heavy drop in traffic from today, after Google made "significant" changes to its search algorithm to favour mobile-friendly websites.
21 April 15
The Daily Poke: Whisky rocks

Japanese whisky brand Suntory has distilled its creativity into a new format: ice. Using a...

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21 April 15
What neuroscience can reveal about DOOH's impact on our subconscious

Measuring consumers' subconscious reactions to advertising messages and media is rapidly gaining...

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21 April 15
Marketing trends from the 2015 start-ups

The volume of new, ambitious start-ups hasn't shown any signs of slowing down, 2014 saw the...

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More digital news
Digital surge drives UK advertising's fastest growth for four years Digital surge drives UK advertising's fastest growth for four years
21 April 15, Omar Oakes
UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today.
Google aims to hold brands' hands with 'programmatic playbook' Google aims to hold brands' hands with 'programmatic playbook'
21 April 15, Georgina Brazier
Google has today launched its "programmatic playbook", a guide for advertisers who may be wary of programmatic campaigns.
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