Tuesday, 7 April 2015

Kellogg's tax fears, Schwarzenegger's new ad, and YouTube Kids app

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Daily News 7th April
Kellogg's claims tax clampdown will hit profits Kellogg's claims tax clampdown will hit profits
07 April 15, Shona Ghosh
Kellogg's has warned that international efforts to close tax loopholes will hurt its bottom line, despite paying minimal corporation tax.
Schwarzenegger stars in Comparethemarket.com ad Schwarzenegger stars in Comparethemarket.com ad
04 April 15, James Swift
Comparethemarket.com's meerkats bump into the action movie star Arnold Schwarzenegger in a new ad promoting the company's two-for-one cinema ticket deal.
YouTube Kids app uses 'deceptive' advertising, say US consumer groups YouTube Kids app uses 'deceptive' advertising, say US consumer groups
07 April 15, Shona Ghosh
Google has come under fire by US watchdog groups that claim the company's newly launched YouTube Kids app exposes children to "unfair" marketing practices.
Bigballs hires big Chris Maples as chief revenue officer Bigballs hires big Chris Maples as chief revenue officer
06 April 15, Arif Durrani
Bigballs, the digital film-making and storytelling business, has appointed Chris Maples as its chief revenue officer to help pursue its global expansion strategy.
Nationwide launches first digital campaign with Havas Work Club Nationwide launches first digital campaign with Havas Work Club
07 April 15, James Swift
Nationwide and Havas Work Club launch the 'People Powered Digital Services' campaign.
McCain readies pro-teatime campaign McCain readies pro-teatime campaign
02 April 15, Suzanne Bearne
McCain has enlisted 10 families to star in a �8m campaign designed to "create excitement" around teatime.
Bedridden Gary Lineker takes ad top spot for Walkers Mixups Bedridden Gary Lineker takes ad top spot for Walkers Mixups
02 April 15, Alex Player
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Campaign Viral Chart: Knorr enters chart in second place Campaign Viral Chart: Knorr enters chart in second place
06 April 15, Gurjit Degun
Knorr's emotional ad showing a mother travelling to the Arctic to surprise her daughter with a roast dinner has entered the chart in second place.
The people have spoken: Carlsberg won April Fool's Day The people have spoken: Carlsberg won April Fool's Day
02 April 15, Jonathan Shannon
With more than 40 per cent of the 1,700+ votes, Carlsberg's drone is the people's April Fool's Day champion.
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