Friday 17 April 2015

Asda, Ronseal, Ikea, Arnie vs. Sly, Viral chart, Circle, Bloomberg, Kathmandu

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Latest news
Publicis Blueprint loses founding client Asda
by Kate Magee,
17 April 2015, 12:55PM
Publicis Blueprint loses founding client Asda
Publicis Blueprint has lost Asda, its founding client, after 16 years.
Ronseal claims to ditch 'does exactly what it says on the tin' strapline
by James Swift,
17 April 2015, 12:07PM
Ronseal claims to ditch 'does exactly what it says on the tin' strapline
Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.
OgilvyOne wins global Ikea brief
by James Swift,
17 April 2015, 09:17AM
OgilvyOne wins global Ikea brief
OgilvyOne UK has been appointed by Ikea Systems to work on in-store and online experiences for the brand's stores across the world.
Last Action Hero Standing: The Campaign Poll
by James Swift,
17 April 2015, 08:37AM
Last Action Hero Standing: The Campaign Poll
Arnold Schwarzenegger and Sylvester Stallone's rivalry spans decades but has mellowed as the stars have aged. Campaign attempted to reignite the conflict by pitting the pair's recent UK ads against each other.
Campaign Viral Chart: Orange is the New Black trailer takes top spot
by Gurjit Degun,
17 April 2015, 12:39PM
Campaign Viral Chart: Orange is the New Black trailer takes top spot
The Netflix trailer for the third series of American comedy-drama Orange is the New Black has made it to the top of the Campaign Viral Chart this week.
Careers advisor tells young to deal drugs in jobseekers campaign
by Maisie McCabe,
17 April 2015, 09:54AM
Careers advisor tells young to deal drugs in jobseekers campaign
A careers advisor suggests young jobseekers to try dealing drugs in a new film for the youth employment charity Circle.
Ewan McGregor parodies ad industry in BT campaign
by Kate Magee,
17 April 2015, 11:31AM
Ewan McGregor parodies ad industry in BT campaign
Actor Ewan McGregor stars in the latest BT advertising campaign, which parodies the process of making an ad.
Watch: How does advertising work?
by Helen Hoddinott,
17 April 2015, 10:01AM
Watch: How does advertising work?
Opinions clashed last week as advertising veterans debated that age old question: How does advertising work?
Microsoft named as Bloomberg ad partner at airport Hub
by Omar Oakes,
17 April 2015, 10:04AM
Microsoft named as Bloomberg ad partner at airport Hub
Bloomberg Media today announced Microsoft as its advertising partner for the Bloomberg Hub, its news and data installation at London City Airport.
Kathmandu to sponsor Discovery Networks adventure shows
by Gurjit Degun,
17 April 2015, 11:27AM
Kathmandu to sponsor Discovery Networks adventure shows
Kathmandu, the outdoor clothing and camping retailer, is sponsoring adventure shows on the Discovery Channel, Quest, and DMAX.
Starcom hires Havas' Hancox for programmatic
by Omar Oakes,
16 April 2015, 02:22PM
Starcom hires Havas' Hancox for programmatic
Starcom MediaVest Group has appointed Adam Hancox to the role of programmatic associate director.
Spike UK beats Sky Living with 89,000 average viewers on launch night
by Gurjit Degun,
16 April 2015, 12:28PM
Spike UK beats Sky Living with 89,000 average viewers on launch night
Spike UK, the new Viacom channel, launched last night and attracted an average of 89,000 viewers - a 0.67 per cent share of the overall audience.

P R O M O T E D C O N T E N T
Expert Report: How to be successful in Mobile Advertising
Presented by BRAND REPUBLIC INSIGHT
This free expert report looks at current and future mobile trends and how you can make the most of the available mobile advertising formats and options.

Native advertising: Stop pandering to the stupid

by Rohit Thawani
17 April 2015

From TBWA's director of digital strategy and social media: Native's not an invasion if people are treated with the intelligence they deserve.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands
by Ben Bold, 17 April 2015, 11:09AM
Spotify will enable brands to target ads based on the 'mood' of music fans
by Sara Spary, 17 April 2015, 09:44AM
Hyundai uses tyre tracks to send giant message to astronaut in space
by Sara Spary, 17 April 2015, 10:55AM
Green Apple: tech brand buys city-sized forest in conservation push
by Shona Ghosh, 17 April 2015, 10:46AM
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Latest Work

Thunderhead "Thunderhead" by Abbott Mead Vickers BBDO
17 April 2015, 08:12AM
Thunderhead
A floundering car salesman sucks at the teat of a muscular thunder god in a new ad for software brand, Thunderhead, which provide information on customers to businesses.
The Sunday Times "Rich List 2015" by Grey London
16 April 2015, 02:51PM
The Sunday Times
The ads for the The Sunday Times Rich List, which will be published on 26 April, show celebrities' faces on yo-yos.
Pizza Hut "classic crust" by Ogilvy & Mather London
16 April 2015, 10:47AM
Pizza Hut
Pizza Hut Delivery is launching its Classic Crust pizza with a funny TV ad from Ogilvy & Mather London.
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