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| | | | | Publicis Blueprint has lost Asda, its founding client, after 16 years. | | | | | | Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign. | | | | | | OgilvyOne UK has been appointed by Ikea Systems to work on in-store and online experiences for the brand's stores across the world. | | | | | | Arnold Schwarzenegger and Sylvester Stallone's rivalry spans decades but has mellowed as the stars have aged. Campaign attempted to reignite the conflict by pitting the pair's recent UK ads against each other. | | | | | | The Netflix trailer for the third series of American comedy-drama Orange is the New Black has made it to the top of the Campaign Viral Chart this week. | | | | | | A careers advisor suggests young jobseekers to try dealing drugs in a new film for the youth employment charity Circle. | | | | | | Actor Ewan McGregor stars in the latest BT advertising campaign, which parodies the process of making an ad. | | | | | | Opinions clashed last week as advertising veterans debated that age old question: How does advertising work? | | | | | | Bloomberg Media today announced Microsoft as its advertising partner for the Bloomberg Hub, its news and data installation at London City Airport. | | | | | | Kathmandu, the outdoor clothing and camping retailer, is sponsoring adventure shows on the Discovery Channel, Quest, and DMAX. | | | | | | Starcom MediaVest Group has appointed Adam Hancox to the role of programmatic associate director. | | | | | | Spike UK, the new Viacom channel, launched last night and attracted an average of 89,000 viewers - a 0.67 per cent share of the overall audience. | | | | P R O M O T E D C O N T E N T | | | | This free expert report looks at current and future mobile trends and how you can make the most of the available mobile advertising formats and options. | | | | | | | | From TBWA's director of digital strategy and social media: Native's not an invasion if people are treated with the intelligence they deserve. | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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