Media AM - Ad budgets rise for tenth quarter, plus AOL; Suntory; Sky Media

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16th April 2015

Ad budgets rise for tenth quarter Confidence remained high among UK marketers in the first three months of 2015, with budgets increasing for the tenth consecutive quarter, the latest IPA Bellwether Report shows. AOL and Group M link up for original shows AOL has partnered with Group M Entertainment to produce online shows. Suntory reviews €100m media business MediaCom on alert in the UK as the owner of Lucozade and Ribena rethinks €100m business. Jeremy Tester to leave Sky Media Jeremy Tester is leaving Sky Media, the advertising sales division of Sky, after 10 years. Media's role is bigger than ever in the 2015 election The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large. New OMC chairman eyes revenue growth with forums launch Ahead of the launch of a new partnership with the IPA, Mark Craze, the new chairman of the Outdoor Media Centre (OMC), gets excited about breaking revenue records and digital innovations. BBDO and OMD scoop global Bacardi task Bacardi is consolidating its global advertising, media and digital work into BBDO and OMD. WPP shops collaborate on M&S brief WPP has asked its creative agencies to submit ideas for Marks & Spencer's 2015 Christmas campaign to help Rainey Kelly Campbell Roalfe/Y&R crack the brief. My Media Week: Tammy Smulders This week, Tammy Smulders, global executive director at Havas LuxHub (Havas Media Group's luxury consultancy) and founder & managing partner, SCB Partners, is in Milan to meet Gianni Versace's global marketing head. Latest blogs England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. Eclipses, moon shots and giant outdoor leaps The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Entertainment brand - Comms Manager at top London media agency , Ultimate Asset £35000 per annum, London Sub-Editor (B2B) , Atwood Tate Available on request, London (Central) Advertising Sales Manager , Major Players £35000 - £40000 per annum + bonus and benefits, City of London Sales Executive , Major Players £40000 - £45000 per annum + bonus and benefits, London Trading Executive - tier one digital media owner , Ultimate Asset £25000 - £30000 per annum + Commission, great culture and benefits!, West End

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