| | | | | | Johnny Fearless is closing after the loss of its largest client, Grafton GB. | | | | | | Diet Coke has moved its ad account out of BETC London just three months after it unveiled its new creative campaign. | | | | | | Publicis Chemistry's chief executive Mike Welsh is to step down from his role with immediate effect. | | | | | | Trebor's new TV ad, its first in more than a decade, explains why choosing between the brand's soft and extra strong mints is a matter of family honour. | | | | | | Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners. | | | | | | British Airways has appointed SapientNitro as its global digital agency of record after a competitive pitch. | | | | | | RFU is founding client of the new film production company. | | | | | | Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario. | | | | | | Dave Dye, who has been the head of art at Mother for the past year, is leaving the agency at the end of the month. | | | | | | Cancer Research UK is putting its creative account out to pitch ahead of a new brand campaign in 2016. | | | | | | Remi Babinet, the founder and chairman of BETC, is confident in his agency's London arm despite bad news from key clients Bacardi and Diet Coke over the past week. | | | | | | Actor Ewan McGregor stars in the latest BT advertising campaign, which parodies the process of making an ad. | | | | | | Google has today launched its "programmatic playbook", a guide for advertisers who may be wary of programmatic campaigns. | | | | | | Ogilvy & Mather Hong Kong is using crime-fighting science as part of a campaign that puts a face to litter louts. | | | | | | Possible, the WPP-owned digital agency, has appointed Simon Law, the chief strategy officer and founding partner at Fabric Worldwide, as its chief strategy officer. | | | | | | Publicis Worldwide has bought the shopper marketing agency Vivid Brand in a deal understood to be worth up to £7 million. | | | | | | Judges at D&AD's open sessions in the Truman Brewery criticised the rise of video case studies in awards submissions, arguing they "sexed up" average work. | | | | | | FCB Inferno has promoted Owen Lee, its co-executive creative director, to joint chief creative officer. | | | | | | Andrew Barratt, the founder of Ogilvy Pride UK, discusses the need for LGBT inclusivity at work and the agency's recent visitor, Lord Browne, the former chief executive of BP. | | | | | | Shell's new cinema campaign seeks to match the special effects of the blockbusters it precedes by pitting a gargantuan gunk monster against a car. | | | | | | UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today. | | | | | | Age UK, the charity for the older generation, has responded to Facebook's British ad campaign "friends" with posters highlighting loneliness among older people. | | | | | | | Top Work Stories | | | | | | It's Ryanair's 30th birthday this year and the brand has released a TV ad that celebrates the milestone and draws attention to its "always getting better" customer experience improvement programme. | | | | | | EasyJet's new ad by VCCP showcases its mobile boarding technology. | | | | | | Lurpak's new ad borrows from the world of improvised jazz and urges people to get creative in the kitchen. | | | | | | A floundering car salesman sucks at the teat of a muscular thunder-god in a new ad for the software brand Thunderhead, which provides information on customers to businesses. | | | | | | Trebor has returned to TV advertising after more than a decade with a humorous spot that frames choosing your favourite mint as a matter of family honour. | | | | | | Cadbury launched its new Dairy Milk Oat Crunch bar with an ad featuring two spoons-playing dinner ladies. | | | | | | Shell's new cinema campaign pits a gargantuan gunk monster against a car and aims to give the blockbuster films it precedes a run for their money in terms of special effects. | | | | | | Booze brands love making heroes of their founders. In the past few years, we've had tales from revolutionary Cuba for Bacardi and from 19th-century Australia for Foster's. | | | | | | Mumsnet uses a real 999 call made by a five-year-old after her mother suffered an epileptic fit in a new online campaign about teaching children how to contact the emergency services. | | | | | | It is strange to see a special occasion being commercialised before your eyes but, thanks to 4/20, we have a living, breathing case study. | | | | |
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