Saturday, 25 April 2015

This week's most read news and best ad campaigns

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Johnny Fearless closes after client departure
by James Swift,
21 April 2015, 01:47PM
Johnny Fearless closes after client departure
Johnny Fearless is closing after the loss of its largest client, Grafton GB.
BETC London loses Diet Coke
by Kate Magee,
20 April 2015, 12:01PM
BETC London loses Diet Coke
Diet Coke has moved its ad account out of BETC London just three months after it unveiled its new creative campaign.
Publicis Chemistry's CEO Mike Welsh exits
by Kate Magee and Gurjit Degun,
24 April 2015, 05:00PM
Publicis Chemistry's CEO Mike Welsh exits
Publicis Chemistry's chief executive Mike Welsh is to step down from his role with immediate effect.
Trebor launches first TV ad in a decade
by James Swift,
20 April 2015, 12:10PM
Trebor launches first TV ad in a decade
Trebor's new TV ad, its first in more than a decade, explains why choosing between the brand's soft and extra strong mints is a matter of family honour.
Aviva appoints Adam & Eve/DDB to global ad account
by Maisie McCabe,
21 April 2015, 03:05PM
Aviva appoints Adam & Eve/DDB to global ad account
Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners.
BA picks SapientNitro as lead digital agency
by Gurjit Degun,
23 April 2015, 08:00AM
BA picks SapientNitro as lead digital agency
British Airways has appointed SapientNitro as its global digital agency of record after a competitive pitch.
Delaneys launch Watchable
by Kate Magee,
23 April 2015, 08:00AM
Delaneys launch Watchable
RFU is founding client of the new film production company.
Fold7 splits with Gocompare.com amid talk of Gio Compario's return
by James Swift,
17 April 2015, 05:26PM
Fold7 splits with Gocompare.com amid talk of Gio Compario's return
Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.
Dave Dye splits with Mother after one year as head of art
by James Swift,
23 April 2015, 08:00AM
Dave Dye splits with Mother after one year as head of art
Dave Dye, who has been the head of art at Mother for the past year, is leaving the agency at the end of the month.
Cancer Research UK reviews creative account
by Kate Magee,
21 April 2015, 11:04AM
Cancer Research UK reviews creative account
Cancer Research UK is putting its creative account out to pitch ahead of a new brand campaign in 2016.
BETC founder Babinet unshaken by rum and Coke moves
by James Swift,
24 April 2015, 09:43AM
BETC founder Babinet unshaken by rum and Coke moves
Remi Babinet, the founder and chairman of BETC, is confident in his agency's London arm despite bad news from key clients Bacardi and Diet Coke over the past week.
Ewan McGregor parodies ad industry in BT campaign
by Kate Magee,
17 April 2015, 11:31AM
Ewan McGregor parodies ad industry in BT campaign
Actor Ewan McGregor stars in the latest BT advertising campaign, which parodies the process of making an ad.
Google aims to hold brands' hands with 'programmatic playbook'
by Georgina Brazier,
21 April 2015, 11:39AM
Google aims to hold brands' hands with 'programmatic playbook'
Google has today launched its "programmatic playbook", a guide for advertisers who may be wary of programmatic campaigns.
DNA testing shames litter louts in Hong Kong campaign
by Omar Oakes,
22 April 2015, 09:50AM
DNA testing shames litter louts in Hong Kong campaign
Ogilvy & Mather Hong Kong is using crime-fighting science as part of a campaign that puts a face to litter louts.
Possible takes on Simon Law as chief strategy officer
by Gurjit Degun,
24 April 2015, 09:11AM
Possible takes on Simon Law as chief strategy officer
Possible, the WPP-owned digital agency, has appointed Simon Law, the chief strategy officer and founding partner at Fabric Worldwide, as its chief strategy officer.
Publicis Worldwide acquires shopper marketing agency
by Kate Magee,
23 April 2015, 08:00AM
Publicis Worldwide acquires shopper marketing agency
Publicis Worldwide has bought the shopper marketing agency Vivid Brand in a deal understood to be worth up to £7 million.
Judges rail against 'sexed up' work at D&AD open sessions
by James Swift,
24 April 2015, 09:17AM
Judges rail against 'sexed up' work at D&AD open sessions
Judges at D&AD's open sessions in the Truman Brewery criticised the rise of video case studies in awards submissions, arguing they "sexed up" average work.
Lee takes joint CCO role at FCB Inferno
by James Swift,
23 April 2015, 08:00AM
Lee takes joint CCO role at FCB Inferno
FCB Inferno has promoted Owen Lee, its co-executive creative director, to joint chief creative officer.
'I wish I had been brave enough to come out earlier', Lord Browne tells Ogilvy Pride event
by Andrew Barratt,
21 April 2015, 12:32PM
'I wish I had been brave enough to come out earlier', Lord Browne tells Ogilvy Pride event
Andrew Barratt, the founder of Ogilvy Pride UK, discusses the need for LGBT inclusivity at work and the agency's recent visitor, Lord Browne, the former chief executive of BP.
Shell cinema push unleashes special effects monster
by James Swift,
21 April 2015, 11:06AM
Shell cinema push unleashes special effects monster
Shell's new cinema campaign seeks to match the special effects of the blockbusters it precedes by pitting a gargantuan gunk monster against a car.
Digital surge drives UK advertising's fastest growth for four years
by Omar Oakes,
21 April 2015, 08:57AM
Digital surge drives UK advertising's fastest growth for four years
UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today.
Age UK launches 'no friends' ads in response to Facebook campaign
by Gurjit Degun,
15 April 2015, 09:48AM
Age UK launches 'no friends' ads in response to Facebook campaign
Age UK, the charity for the older generation, has responded to Facebook's British ad campaign "friends" with posters highlighting loneliness among older people.
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Top Work Stories

Malcolm Poynton and Matthieu Elkaim
23 April 2015, 08:00AM
Malcolm Poynton and Matthieu Elkaim
Ryanair "history" by Dare
20 April 2015, 02:43PM
Ryanair
It's Ryanair's 30th birthday this year and the brand has released a TV ad that celebrates the milestone and draws attention to its "always getting better" customer experience improvement programme.
EasyJet "pat down" by VCCP
18 April 2015, 06:35PM
EasyJet
EasyJet's new ad by VCCP showcases its mobile boarding technology.
Lurpak "freestyle" by Wieden & Kennedy London
20 April 2015, 08:37AM
Lurpak
Lurpak's new ad borrows from the world of improvised jazz and urges people to get creative in the kitchen.
Thunderhead "Thunderhead" by Abbott Mead Vickers BBDO
17 April 2015, 08:12AM
Thunderhead
A floundering car salesman sucks at the teat of a muscular thunder-god in a new ad for the software brand Thunderhead, which provides information on customers to businesses.
Trebor "confessions" by Wieden & Kennedy London
22 April 2015, 07:36AM
Trebor
Trebor has returned to TV advertising after more than a decade with a humorous spot that frames choosing your favourite mint as a matter of family honour.
Cadbury "Oat Crunch" by Fallon
21 April 2015, 04:58PM
Cadbury
Cadbury launched its new Dairy Milk Oat Crunch bar with an ad featuring two spoons-playing dinner ladies.
Shell "stay ahead" by J Walter Thompson
23 April 2015, 08:00AM
Shell
Shell's new cinema campaign pits a gargantuan gunk monster against a car and aims to give the blockbuster films it precedes a run for their money in terms of special effects.
Glenfiddich "magnificent ten" by Leagas Delaney
23 April 2015, 08:00AM
Glenfiddich
Booze brands love making heroes of their founders. In the past few years, we've had tales from revolutionary Cuba for Bacardi and from 19th-century Australia for Foster's.
Mumsnet "Elleemae" by Grey London
22 April 2015, 04:37PM
Mumsnet
Mumsnet uses a real 999 call made by a five-year-old after her mother suffered an epileptic fit in a new online campaign about teaching children how to contact the emergency services.
World's Talking About: The Brrr-ito!
23 April 2015, 08:00AM
World's Talking About: The Brrr-ito!
It is strange to see a special occasion being commercialised before your eyes but, thanks to 4/20, we have a living, breathing case study.
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