Tesco moves media account to MediaCom, ASA investigates Protein World ad and the IPA's new agenda

View in web browser | Add to safe senders Daily News 30th April

Tesco moves £90m media account to MediaCom 29 April 15, Maisie McCabe Tesco has moved its £90m media planning and buying account to MediaCom, ending its 20-year relationship with Initiative. ASA launches full investigation into Protein World ad 30 April 15, Suzanne Bearne The Advertising Standards Authority (ASA) has launched an investigation into the controversial Protein World posters. Tom Knox outlines 'force for good' agenda at IPA speech 29 April 15, James Swift One of Tom Knox's first acts as IPA president will be to draw up a members' code of conduct, as the DLKW Lowe chairman seeks to assert advertising as a force for good. Twitter hunts for UK agencies 30 April 15, James Swift Social network launches marketing push with pitch for first creative and media shops. Scottish Power approaches agencies for UK creative brief 30 April 15, Gurjit Degun Scottish Power, the utilities company, is talking with agencies about its above-the-line advertising in the UK. BBH parts company with Barnardo's 30 April 15, James Swift Bartle Bogle Hegarty has split with Barnardo's amid a strategic creative review by the children's charity. I can make Publicis UK great, new CEO insists 30 April 15, Kate Magee meets Guy Wieynk, the former AKQA executive now charged with turning around a heritage ad brand. Google wins Outdoor Planning Awards top prize 30 April 15, Stephen Graves Talon, OMD UK, R/GA London and Grand Visual took home the Grand Prix for Google at the Clear Channel Outdoor Planning Awards. VCCP captures creative account for e-cigarette brand Blu 30 April 15, James Swift Blu, the electronic-cigarette brand, has appointed VCCP to handle its advertising account. Adam & Eve/DDB wins Diageo brief 30 April 15, Gurjit Degun Diageo, the drinks company, has appointed Adam & Eve/ DDB as the strategic and creative global lead agency for The Singleton Scotch whisky brand. Holler appoints Jones and Scotland as Nieddu departs 30 April 15, Holler has boosted its creative and strategic offering as its managing partner, Paolo Nieddu, leaves the agency. Is Viacom's Spike a welcome addition to UK television? 30 April 15, In a crowded market, will the channel - with its male-focused shows and hit dramas - succeed, Gurjit Degun asks. HTC collaborates with Jourdann Dunn for campaign to push limited edition handsets 30 April 15, Suzanne Bearne HTC has partnered with Jourdann Dunn to launch a campaign to promote its limited edition handsets featuring the model's own design. Conversion Optimisation Manager - Fab Agency £Neg plus Bens GoodEgg Digital, South Bank/Central London Senior Account Executive £21,000 - £24,000 AF Selection, Manchester, Greater Manchester ACCOUNT DIRECTORS – Integrated/ATL/TTL/BTL/SP/Shopper/Retail – London – up to £50k £40k-£50k plus excellent benefits Judi Patton, London (Central), London (Greater) Sales Manager (CRM & Data) £85-£95K + commission Direct Recruitment, London (Central), London (Greater) Advertising Director - programmatic & data solutions £60000 - £70000 per annum + commission and benefits Ultimate Asset, London See all jobs

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