Thursday, 2 April 2015

Media PM - The week's most read

Media PM Bulletin

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Media PM Bulletin
02nd April 2015
BuzzFeed hires Agostinho as first client services director
BuzzFeed hires Agostinho as first client services director
Buzzfeed UK has hired OMD's Cat Agostinho as its first client services director.
Viacom to launch US factual channel Spike in the UK
Viacom to launch US factual channel Spike in the UK
Viacom International Media Networks (VIMN), a division of Viacom Inc. is expanding Spike, one of its most-watched US cable networks, to the UK.
WPP's Martin Sorrell reconsiders strength of newspapers
WPP's Martin Sorrell reconsiders strength of newspapers
WPP's chief executive Martin Sorrell has made a significant change of tack in his stance to newspapers, suggesting they might not be over indexing in terms of advertising expenditure after all.
Lloyds review is a lesson in media management
Lloyds review is a lesson in media management
Lloyds Banking Group is the sort of über-client in any agency's portfolio that demands close attention, but for Group M to retain its media business last week demanded a complete restructure.
Ask for cost per human, anything less is illogical
Ask for cost per human, anything less is illogical
Sadly, Mr Spock was not at ISBA's conference last month, but I like to think he would have waded into the debate on online ad viewability. It is easy to apply the Vulcan's famous homily to the state of our online ad market: "Once you have eliminated the impossible, whatever remains, however improbable, must be the truth."
My Media Week: Nick Baughan
My Media Week: Nick Baughan
It's a full week for Nick Baughan, the chief executive officer at Maxus, as he joins debates on content and context for the FT and Guardian and meets prime minister David Cameron.
Attempts to revive Loaded fail, magazine to close after 21 years
Attempts to revive Loaded fail, magazine to close after 21 years
Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by Simian Publishing.
Why this is the best time to be at a media agency
Why this is the best time to be at a media agency
Josh Krichefski responds to some of the criticisms and questions that have been directed at media agencies recently.
Samsung Home Appliances sponsors Channel 4 in seven-figure deal
Samsung Home Appliances sponsors Channel 4 in seven-figure deal
Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.
ZenithOptimedia downgrades global adspend amid tougher headwinds
ZenithOptimedia downgrades global adspend amid tougher headwinds
ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and Belarus and a "slowdown" in China.
Top 50 media agencies
Top 50 media agencies
MediaCom retains its crown in the top 50 media agencies table. It leads the way ahead of OMD, Carat, Mindshare and MEC, which all make the top five.
Havas Media Group hires global head of content
Havas Media Group hires global head of content
Havas Media Group has created the new role of global head of content and has appointed Damien Marchi from Euronews to the post.
Haymarket reports £11m pre-tax profits
Haymarket reports £11m pre-tax profits
Haymarket Media Group has reported pre-tax profits of £11.1 million in the year to 30 June 2014, up from a loss of £7.6 million in the preceding 18 months.
Xaxis buys mobile app business ActionX
Xaxis buys mobile app business ActionX
Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business.
Latest blogs
England cricket team's demise holds a warning for adland
England cricket team's demise holds a warning for adland
The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum.
What does Google's shift towards mobile-friendly rankings mean to your business?
What does Google's shift towards mobile-friendly rankings mean to your business?
Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared.
Eclipses, moon shots and giant outdoor leaps
Eclipses, moon shots and giant outdoor leaps
The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned.
Back to the future: SXSW interactive 2015
Back to the future: SXSW interactive 2015
The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again.
The impact of wearables on search and search marketing
The impact of wearables on search and search marketing
With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho.
Latest Jobs
Sales Manager - Digital Portfolio , Dragonfly Recruitment
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