Pepsi replaces Coke as NBA sponsor, South African Tourism VR experience and BA's greatest ads

View in web browser | Add to safe senders Daily News 14th April

Pepsi replaces Coke as NBA sponsor, ending 28-year partnership 14 April 15, Ben Bold Coca-Cola and the NBA (National Basketball Association) have ended their 28-year marketing partnership, with rival Pepsi taking over sponsorship of the US sports body. South African Tourism packs shark-diving and mountain descent into Oculus Rift VR 14 April 15, Ben Bold South African Tourism has condensed an action-packed holiday, including abseiling down Cape Town's Table Mountain and cage-diving with sharks, into a five-minute virtual reality experience. BBC to extend CBeebies brand in China 13 April 15, Kate Magee BBC Worldwide has signed an agreement with the Chinese media company Shanghai Media Group that will extend its existing remit. BA's history of ads captured in new book 14 April 15, Omar Oakes British Airways has chronicled the history of its advertising in a book called Better by Design: Shaping the British Airways Brand. K-Swiss recruits Diplo and WAH Nails founder to find new generation of entrepreneurs 13 April 15, Ben Bold K-Swiss, the US tennis brand, has hooked up with DJ Diplo and WAH Nails founder Sharmadean Reid to help budding entrepreneurs bring their business ideas to fruition, as part of its 'The Board' campaign. Lurpak rolls out jazz teaser by Juan Cabral 14 April 15, James Swift Lurpak is rolling out a 10-second online teaser version of its jazz-inspired freestyle spot ahead of the full ad's launch on Sunday during Britain's Got Talent. Full service agency or marketing director: Who should be the conductor? 14 April 15, Greg Delaney Who's better placed to orchestrate brilliance from the diverse specialists needed for a successful brand strategy? The CMO of the client, or a planner or strategist at a full service agency? Greg Delaney,... read more Five traits that define a south of the river agency 13 April 15, Ben Essen South of the river. It's not an area historically associated with the glamorous world of advertising. But in the next few months we welcome a couple of new neighbours to the area - Omnicom and Ogilvy. The Marketing Society Leader of the Year 2015: The nominees 13 April 15, Staff Presenting the shortlist for The Marketing Society Marketing Leader of the Year 2015, in association with Marketing. Arthur London picks up National Book Tokens brief 13 April 15, Gurjit Degun National Book Tokens, the book gift cards retailer, has appointed Arthur London to handle its ad business following a competitive pitch. Robinsons reminds parents to enjoy playtime 13 April 15, Kate Magee Robinsons has launched a campaign that encourages parents to play with their children. Nike scores a hole-in-one with Rory McIlroy viral ad 13 April 15, Be On Budgens hands creative account to St Luke's 13 April 15, James Swift St Luke's has won Budgens' creative account after a shoot out against The Red Brick Road. C4's Jon Snow 'overwhelmed' by Bafta Fellowship 13 April 15, Arif Durrani Channel 4's news correspondent, journalist and presenter, Jon Snow, is set to be honoured with a Fellowship at the British Academy Television Awards (Baftas) next month for his services to television. Dry Like Me launches debut TV campaign 13 April 15, James Swift Dry Like Me's first TV ad features a five-year-old girl lecturing a class of toddlers on the benefits of using the brand's toilet training pads. Why Flickr dropped the 'e' and started a trend 13 April 15, Crawford Hollingworth When it comes to naming a company, dropping vowels to stand out from the crowd is all the rage with today's trendy tech startups but soon this heuristic approach shall becomes the norm, writes Crawford... read more Labour election manifesto promises curbs on unhealthy foods marketed to kids 13 April 15, Ben Bold Labour has used its election manifesto to insist that it will set limits on the amount of sugar, salt and fat in foods marketed to children should the party gain power in May's general election, but the... read more Schwarzenegger vs Stallone: Whose ad is better? 13 April 15, James Swift Two of Holllywood's action-movie titans, Arnold Schwarzenegger and Sylvester Stallone, have appeared in ads for UK brands in the past week. Whose is better? Advertising Director - programmatic & data solutions �60000 - �70000 per annum + commission and benefits Ultimate Asset, London Head of Digital - Media Maestro Required! To �Neg + Bonus and Benefits GoodEgg Digital, Peterborough, Cambs New Business Star - Incubator/Accelerator �Neg + Great Bens GoodEgg Digital, London (Central), London (Greater) Digital Senior Account Manager / Digital Account Director Competitive Salary KHWS, London (Greater) PR Account Manager Negotiable Michael Page Digital, Leeds See all jobs

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