Media AM - Digital surge drives UK advertising's fastest growth for four years, plus Sky; commercial radio; Google; Ministry of Sound

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21st April 2015

Digital surge drives UK advertising's fastest growth for four years UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today. Sky profits surge 20% as ad revenue climbs Sky has reported operating profit of £1.03 billion for the nine months to the end of March 2015, up 20 per cent year on year as ad revenue climbed 6 per cent. Commercial radio: bigger than ever and sound commercial sense In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, says the RAB's Lucy Barrett Google aims to hold brands' hands with 'programmatic playbook' Google has today launched its "programmatic playbook", a guide for advertisers who may be wary of programmatic campaigns. Things we like: European leader for Twitter, proof of media's impact, launch of All 4 Some things in the media business we liked in the week up to 17 April, and one thing we didn't... Campaign appoints first US editor-in-chief Haymarket Media Group has appointed Douglas Quenqua as its first US editor in chief of Campaign. Ministry of Sound bolsters marketing team as it eyes brand partnerships Dance record label Ministry of Sound has appointed its first ever group marketing director as it looks to broker more commercial partnerships with brands. Brands face Google 'mobilegeddon' after search changes Brands face a heavy drop in traffic from today, after Google made "significant" changes to its search algorithm to favour mobile-friendly websites. AOL appoints Alex Macnamara to lead multinational sales AOL has hired Alex Macnamara, the managing director of Tremor Video, for its newly created role of head of multinational sales in London. Banks embarks on content Adventure with Bauer Media The executive creative director of Bauer Media has set up a standalone content agency to enhance the company's cross-media sell. By Maisie McCabe. My Media Week: Tammy Smulders This week, Tammy Smulders, global executive director at Havas LuxHub (Havas Media Group's luxury consultancy) and founder & managing partner, SCB Partners, is in Milan to meet Gianni Versace's global marketing head. Easter sun shines light on hot outdoor sector Out-of-home interactions increase during big sporting events and holidays. Brands can utilise this, Nick Mawditt writes. Media's role is bigger than ever in the 2015 election The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large. Vloggers may not be as wholesome as they seem NUJ slams Richard Desmond's 'sick-making' £1.3m donation to Ukip The decision by the Daily Express owner, Richard Desmond, to donate £1.3 million to Nigel Farage's UK Independence Party has been slammed as "sick-making" by the National Union of Journalists (NUJ). ZenithOptimedia's chief Grant Millar to chair Media360 Grant Millar, the chief executive of ZenithOptimeda, will chair this year's Media360 on 4 and 5 June, the annual gathering for clients and media practitioners. Latest blogs Watch: The Martin Sorrell interview Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. Eclipses, moon shots and giant outdoor leaps The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. UK HEAD OF CREATIVE, BAUER CITY STATIONS , Bauer Media details given at time of interview, Key 103, Manchester Junior Account Manager , Section:Media Ltd 20k-30k + Comms, London (Central), London (Greater) Business Development Director - up to £45k + comms + bens , Shape Media £40k - £45k + comms + bens, London (Greater) Exhibition Sales Manager - Construction Exhibitions , Dragonfly Recruitment £40000.00 - £50000.00 per annum + Bonus, London Exhibition Sales Executive - Networking Exhibition , Dragonfly Recruitment £23000 - £25000.00 per annum + Bonus, London

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