Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 19th April 2015

Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands How Google and Coca-Cola execs are helping to build Brand Hillary Dove's 'faux-inspirational' campaign renders the brand insincere and irrelevant Why Flickr dropped the 'e' and started a trend From Jacob's to Mini Cheddars: why savoury brands will power United Biscuits' growth Tesco, Disney, Google and EE on the future of retail The Marketing Society Leader of the Year 2015: The nominees Periscope and Meerkat? It's time for brands to keep it real 5 things CMOs can do to get fired this year An advertiser's guide to how not to retarget Wearables can help marketers predict the future - but should they? Brands are out, customer relationships are in Watch: how retailers like Lyle & Scott are using new beacon technology Watch: If you don't know where you are going, will any career path take you there? JOBS BOARD Senior Marketing Manager, Product, Luton , TUI Travel PlcCompetitive , Luton, Bedfordshire Social Media Manager , Smart Energy GBc £33,000 + generous pension contributions and benefits , King's Cross Station, London N1 ACCOUNT MANAGER , Live Recruitment£25000 - £30000 per annum + Bonus + Benefits , West Midlands Digital Operations Director - Display, Video & Mobile , Ultimate Asset£60000 - £70000 per annum + Benefits + Great Agency Culture , City of London Product Manager , Brand RecruitmentCompetitive basic plus excellent benefits , Ipswich

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