Thursday 9 April 2015

The Wall > New HD screens on the Tube, big data, Taco Bell, Samsung, YouTube ad-free service

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Digital PM brought to you by The Wall 9th April
Tube's HD screens herald 'new chapter' for digital ads Tube's HD screens herald 'new chapter' for digital ads
09 April 15, Omar Oakes
A new generation of bigger and brighter digital screens is being showcased on London's underground network as spending grows on digital ads that target commuters.
09 April 15
Programmatic strategies: premium and long tail inventory

Every marketer wants to see their brand elevated with ads served solely across high-profile...

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09 April 15
Is big data watching you?

When Stanley Marcus, a member of America's venerable Advertising Hall of Fame, said,...

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08 April 15
The Daily Poke: Ringing the changes

Does this ring a bell? A fast food chain with massive expansion plans. Revenues to double in...

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More digital news
WPP partners Facebook to offer 'enhanced insights' WPP partners Facebook to offer 'enhanced insights'
09 April 15, Gurjit Degun
The WPP Data Alliance is working with Facebook to share data and offer its clients "enhanced insights".
Samsung becomes first tech brand to take over Harrods Samsung becomes first tech brand to take over Harrods
09 April 15, Shona Ghosh
Samsung has become the first tech company to take over the majority of Harrods store in London, including its window displays.
YouTube to charge users monthly fee for ad-free service YouTube to charge users monthly fee for ad-free service
09 April 15, Suzanne Bearne
YouTube is set to launch an ad-free version of its video service in return for a monthly fee.
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