| .jpg) | | | | |  | | Three of Bartle Bogle Hegarty's senior creatives are leaving the agency amid a reshuffle. | | | | | |  | | Brands have jumped at the chance to trick consumers today. From beard insurance to being able to use any personal item as a contactless payment card - which had you fooled? | | | | | |  | | Sunny Delight, the fruit juice-style drink, is looking for an agency ahead of a planned relaunch in 2017. | | | | | |  | | Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line "get ready to be surprised" from London tube stations, after one of its planes crashed into the Alps. | | | | | |  | | Logan Wilmont, the executive creative director at Cheil UK, will leave the shop at the end of April. | | | | | |  | | Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake. | | | | | |  | | Group M has retained the £80 million Lloyds Banking Group media business, beating off competition from Dentsu Aegis Network in the final stage. | | | | | |  | | Vue, the cinema chain, has appointed Joint to revamp its brand strategy and customer experience. | | | | | |  | | Bobby Hui, the former chief strategy officer at Arena, has died suddenly aged 47. | | | | | |  | | Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell. | | | | | |  | | HTC has launched a global campaign to promote the new One M9 smartphone. | | | | | |  | | Buzzfeed UK has hired OMD's Cat Agostinho as its first client services director. | | | | | |  | | Brewer opens talks with creative agencies over brief to launch premium beer brand. | | | | | |  | | The Rank Group has appointed St Luke's to handle its £4 million Mecca Bingo ad account and the £2 million account for Grosvenor Casinos following two separate pitches. | | | | | |  | | Arla Foods has appointed Havas Worldwide London to create campaigns in developing markets after a competitive pitch. | | | | | |  | | John Paul Cadman, the group strategy director at MEC, has been named head of strategic planning at Carat. | | | | | |  | | The London agency's creative chiefs leave after the loss of Milka and Paddy Power. | | | | | |  | | Weetabix has called a pitch for its media planning and buying business, putting the incumbent, Blue 449, on alert. | | | | | |  | | Pirelli, the world's fifth largest tyremaker, has appointed DDB Paris as its global ad agency after a competitive pitch. | | | | | |  | | Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal. | | | | | |  | | Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunn... | | | | | |  | | AllTogetherNow, The & Partnership's new content agency run by the former NME editor Connor McNicholas, has won its first brief, to create digital content for Virgin Money. | | | | | |  | | Richard Flintham, the executive creative director and co-founder of 101, is leaving the agency to pursue his own creative projects. | | | | | |  | | Thetrainline.com, the online retailer of train tickets, is reviewing its creative account after seven years with DLKW Lowe. | | | | | |  | | Viacom, which owns Channel 5, will launch Spike, a new free-to-air channel featuring the full series of Breaking Bad, next month. | | | | | Top Work Stories | | | | | | | | |  | | McVitie's "sweeet" campaign, which uses cute or exotic animals as metaphors for the taste of different kinds of biscuit, is hardly groundbreaking. But the ads are well-made and people like them. Besides, how edgy do you want a biscuit ad to be? | | | | | | | | | | | | | | |
No comments:
Post a Comment