Monday 13 April 2015

Media AM - Etihad calls global media review, plus Britain's Got Talent; Jon Snow; M-commerce to hit £54bn by 2024; Green & Black's

Media AM Bulletin

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Media AM Bulletin
13th April 2015
Etihad calls global media review
Etihad calls global media review
Etihad Airways has called a review of its global media planning and buying account.
Has Britain's Got Talent still got it?
Has Britain's Got Talent still got it?
Britain's Got Talent scored its second highest rating launch episode with 10.1 million viewers when it returned to television on Saturday night.
C4's Jon Snow 'overwhelmed' by Bafta Fellowship
C4's Jon Snow 'overwhelmed' by Bafta Fellowship
Channel 4's news correspondent, journalist and presenter, Jon Snow, is set to be honoured with a Fellowship at the British Academy Television Awards (Baftas) next month for his services to television.
M-commerce to hit £54bn by 2024 yet 70% of retailers lack mobile sites or apps
M-commerce to hit £54bn by 2024 yet 70% of retailers lack mobile sites or apps
UK consumer retail spend on mobiles and tablets is forecast to hit £53.6bn a year by 2024, according to research from Barclays, but only 3% of retailers said they are at the cutting edge of being mobile-ready and 70% said they did not have a mobile-enabled websites or apps in place.
Green & Black's launches biggest ever campaign with TV spot
Green & Black's launches biggest ever campaign with TV spot
Green & Black's Organic, the chocolate maker, will make its first foray into television advertising in a new £2 million campaign to promote its Thin range.
An advertiser's guide to how not to retarget
An advertiser's guide to how not to retarget
As consumers are becoming more savvy, overzealous use of targeting could land brands in hot water, Michael Bertaut, EMEA MD at AdRoll, explains just how it shouldn't be done.
Hillary Clinton takes to Twitter and YouTube to confirm 'I'm running for president'
Hillary Clinton takes to Twitter and YouTube to confirm 'I'm running for president'
Hillary Clinton has taken to social media to launch her bid to become the first woman president of the United States, eschewing traditional media channels for Twitter and YouTube as she hits the road on the campaign trail.
Latest blogs
England cricket team's demise holds a warning for adland
England cricket team's demise holds a warning for adland
The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum.
What does Google's shift towards mobile-friendly rankings mean to your business?
What does Google's shift towards mobile-friendly rankings mean to your business?
Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared.
Eclipses, moon shots and giant outdoor leaps
Eclipses, moon shots and giant outdoor leaps
The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned.
Back to the future: SXSW interactive 2015
Back to the future: SXSW interactive 2015
The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again.
The impact of wearables on search and search marketing
The impact of wearables on search and search marketing
With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho.
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